Tento dokument stanovuje pravidlá používania základných poznávacích grafických prvkov spoločnosti Alza.cz a. s. pri zachovaní firemnej jednotnosti a ponúka niektoré príklady použitia v praxi, ktoré majú slúžiť ako vzor na grafické stvárnenie budúcich projektov. Všetky odchýlky mimo týchto pravidiel je nutné konzultovať s marketingovým oddelením spoločnosti.
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