Mission and Vision
We are building a world where everyone can experience the joys of shopping by thought and delivery by teleport.
Alza Vision 2030
Our vision is to bring together the world of commerce, technology and the internet to continuously create the best shopping opportunity and experience for our customers and an innovative and creative environment with the best tools for our people.
EC := B + IT
At the core of our daily work is the fundamental transformation of commerce. Our relentless pursuit is to make things better and our faraway ultimate goal we never stop working towards is Order by Thought and Delivery by Teleport. We want to become the global inspiration for commerce in the 21st century.
The Five Key Pillars of Vision 2030:
- CUSTOMER: The customer is our obsession. Our long-term success hinges on having satisfied and loyal customers.
- INNOVATION: We innovate to grow and we grow to survive.
- EUROPE: An anatomical derivative that we can scale geometrically.
- An e-shop for the 21st century: Alza is a 21st century e-shop that provides everything for customers and seeks win-win solutions with its suppliers.
- OUR PEOPLE: We are the most attractive employer, creating space for personal growth and professional fulfilment for everyone.
Customer Obsession
Our vision is to create the best service for our customers. We want to meet both their current and future needs, including the needs they themselves may not even know about yet. Our ambition is to set new, higher customer expectations, because that is the only way to permanently build and retain customer goodwill and stay ahead of the competition.
We will achieve this both through great innovations (delivery speed, AlzaBoxes, Marketplace, etc.) and through the daily grunt work that improves the customer experience, where our customers' smiles are our reward for a job well done. On the other hand, whenever something does go wrong, we use the situation to apologise, fix the problem and compensate for the disappointment—it's the only way to show that we really care about customer satisfaction.
A satisfied customer contributes to our growth in many different ways. Investing in our customers (innovation, problem solving) means investing in our future.
We Innovate to Grow, We Grow to Survive
Growth is the dynamism that keeps us alive. The demand for continuous growth motivates us to invent new things and find new untrodden paths, because mediocre solutions do not lead to sustainable growth. At the same time, if we don't disrupt ourselves, someone else will disrupt us. Growth is a transparent metric of whether we have made the right decisions, be it's the numbers or the knowledge and skills of our employees. It is our alpha and omega, our reward for doing things well.
The key innovation areas are:
- Being #1 in each of our commodity segments
- Alza for Business (ApF)
- Logistics and transportation
- Automation and robotics
- Web and mobile apps
- IT and product and tool development
Going European
We are becoming a company that has crossed the borders of the Czech Republic and is now trying to use everything good and reputable in the EU markets. We are a pioneer and a model, and in time we shall become a helping hand for Czech e-commerce on its way to success in the wider world.
Alza goes 2 EU represents a culture shock compared to our current operations. English will become the official language of the company.
An E-shop for the 21st Century
We are building an e-shop that will create a better business environment for all participants—the customer, Alza, and the e-commerce partners who use it. We are a modern retailer with both a physical presence (AlzaBoxes, etc.) and a digital layer. Under the umbrella of Alza Trade, we fully share everything with our suppliers, which allows us to get even closer to our ultimate goal: "shopping by thought, delivery by teleport.".
AlzaBoxes:
Self-service delivery is the preferred customer delivery method (24/7 access, the customer decides when they collect their stuff) for 50+% of orders. Like roads, railways or data and mobile networks, boxes are another infrastructural element of each country and there will be a limited number of operators in each country as well. Our vision is to be one of these operators. Unlike other operators, we want the AlzaBox network to be open to the whole market.
Our People
We shall become the most attractive employer in the country for business, IT and operational talent. Our people are proud to work at Alza, whether it's because of our mission and vision or because of our innovative and creative environment and the opportunity to work with brilliant colleagues. We are a magnet for those who have the ambition to build a strongly customer-centric company and the largest and most successful company in the country, and have the desire to be where something unique and awesome is being built. We create an environment where everyone loves to spend their time and can happily establish a good work-life balance.
We give our people the security of a large company with the ever-present spirit of a start-up project (speed, innovation, risk acceptance) and the diversity of our customers is reflected in the diversity of our people (blue/black/white collar, age, gender, pan-European talent). We are a place for talented individuals straight out of school, as well as people with years of experience in e-commerce or other industries.
Our entire company is the sum of all its members and a multiple of their compatibility (their ability to work together), so we strive to find the best people who resonate with our values and operating character (Leadership Values & Principles). Each new colleague is better than the current average.
What Do We Value in Our People?
We look for and encourage the following in our people:
- Customer obsession—every employee’s work impacts on our customers to some extent, so we need everyone to be able to put themselves in our customers’ shoes and contribute to meeting their ever-rising expectations through their daily work.
- Personal growth (professionalisation)—we are in a highly dynamic environment where customer expectations are constantly rising, competition never rests on their laurels and the whole industry is evolving at lightning speed. At Alza, successful employees are those who can continuously learn and apply new knowledge and skills to create a better customer experience and performance for themselves or their team.
- Creativity, innovation and simplification are essential elements to fulfilling the key pillar of our vision "innovate to grow, grow to survive". We are not afraid to innovate and fail—these setbacks give us new insights and experiences to create something greater.
- Performance is the key to our success. Only the things we actually see through can positively impact our customers and it is these fulfilled accomplishments that feed us. The line between success and failure is very thin, which is why we have a focus on performance to succeed and survive in a highly competitive environment.
- Logic (rationality)—we are highly rational and logical. We do things we understand, we make decisions based on numbers, not feelings. Rationality is inherent to us.
- Freedom and responsibility—we are a company that gives its people maximum freedom that goes hand in hand with personal responsibility.
Turning today’s vision into tomorrow’s reality.
#wearealza2030
