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3D und Augmented Reality (AR) Modelle

Say goodbye to tedious measuring and guesswork! With our 3D and AR models, you can now place products directly in your home before you even buy them. This is made possible through Augmented Reality in the Alza mobile app. Not sure if that TV, coffee machine, or other device will fit your space? Alza is one of the few e-shops offering detailed 3D & AR previews. All you need is a smartphone or tablet and the Alza app. It’s as easy as can be!

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3D models save you time, effort, and worry

Have you ever fallen in love with a great device or accessory, only to realise later that it doesn’t fit your space the way you hoped? You’re not alone. Thanks to 3D models and augmented reality (AR), you can now preview products on Alza before buying, avoiding much hassle and disappointment. In this article, we’ll explain how AR works, what benefits it offers, and what you need to get started.

With augmented reality, you can verify whether your selected product has the dimensions you need.
Preview product functions like opening, closing, and turning it on/off.
3D models and AR let you get a clear sense of both the product's design and how it will look in your space.
Detailed 3D models even let you check things like the position of ports and connectors. Common annoyances like a too-short TV power cable become a thing of the past.

Browse top product categories with AR models

Discover the most popular product categories you can now explore using augmented reality. These include smartphones, TVs, home appliances, and even LEGO® sets. With AR models, you can conveniently examine every product detail from your couch and make purchasing decisions more easily. Try out how the new mobile phone looks in your hand, which TV fits best in your living room, or what new possibilities home appliances offer.

3D-Modell eines Fernsehens
TVs

3D-Modelle von Smartphones
Smartphones

3D/AR-Modell des Geräts
Household Appliances

LEGO 3D
LEGO®

What is augmented reality (AR) and how does it work?

AR allows you to place a virtual object (product) in your real-world environment using 3D scanning. You don’t need special glasses or extra equipment, just a smartphone or tablet with the Alza app, where you can view the results.

The accuracy of the object and the quality of the display depend on the camera quality of the device you're using for AR.
For high-quality augmented reality, it's also necessary to properly illuminate the scene. In darkness or dim lighting, you'll get significantly worse results.
The texture detail of the environment where you want to render the object is equally important. The more detailed the surroundings, the better the outcome.

Augmented reality only in the smart Alza app

While you can view 3D models on a PC, you can only enjoy augmented reality (AR) with the smart Alza app for smartphones and tablets. So if you have an iPhone, iPad, or Android phone or tablet, visit us on the App Store or Google Play and download the Alza app. The installation is very simple, and besides getting access to AR, you'll gain a whole range of additional features that make shopping and order management more enjoyable.

3D models vs. AR – what's the difference?

You can view a 3D model of a phone, coffee machine, toaster, or other devices on a computer, mobile website, or in the smart Alza application. These are detailed models where you can examine every feature - from the overall design to the size of bezels and camera openings, down to rounded corners or the type of buttons and triggers. Augmented reality support further enhances the 3D model experience by allowing you to view it in the real world.

3D-Modell

3D-Modelle

3D-Viewer

3D-Modelle

The 3D model of the smartphone above offers a unique way to examine the phone in detail. Did you like the elegant edges? What do you think of the glossy back and the phone's three rear camera openings?

Alza and 3D/AR – modern, convenient shopping

Alza proudly ranks among the few online shops that support 3D models and augmented reality. Try this modern, risk-free way of shopping and verify before purchasing whether your chosen product fits and suits your space. If you'd like to learn more about 3D/AR and the Alza app, read our detailed article on 3D products and augmented reality in the Alza app.

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510 Results

5.0 10×

Sony E 11 mm F1.8 + akcia Klikni a ušetri

Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 181 g

Cashback up to 300 € Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.

619.90 €

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In stock > 5 pcs

Order Code: OS038a2

5.0 1×

Sony E 15 mm F1.4 G + akcia Klikni a ušetri

Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 219 g

800 €

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In stock 1 pcs

Order Code: OS038a3

Samsung Portable SSD T7 2TB Blue - External Hard Drive

5 variants

4.9 968×

Samsung Portable SSD T7 2TB Blue

External Hard Drive - with USB-C connector, interface: USB 3.2 Gen 2 (USB 3.1) and NVMe, read speed up to 1050MB/s, write speed up to 1000MB/s, storage capacity of 2000GB

439.90 € 479.90 €

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In stock > 5 pcs

Order Code: SAS016i6

JET DRYER CLASSIC White

Hand Dryer - jet, contactless, ABS plastic, antibacterial surface, blue LED lighting, infrared sensor, Dry Floor system, two speed levels, air speed 95m/s, On/Off heating, HEPA filter, input power 1750 - 2050W, white

667.80 €

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In stock > 5 pcs at the supplier's

Order Code: JDRVR001

3 colors

4.6 234×

Siguro TF-J140W Fresh + 12 rokov záruka na kompresor

Refrigerator - with freezer, energy efficiency class E, refrigerator capacity 170 l, freezer capacity 41 l, hinges on the right, 4 fridge shelves, 2 freezer trays, 1 cooling circuits, special features LED light, size 142,8 × 54 × 55,1 cm (H × W × D)

Add AlzaPlus+ and save instantly 179.91 €

199.90 €

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On the way > 5 pcs

Expected 14/01/2027

Order Code: SGR_TF_J140W

2 colors

4.5 4×

Siguro Polaris E253W + 12 rokov záruka na kompresor

Refrigerator - Bottom-mounted freezer, energy class E, noise level 39dB (class C), total capacity 322L, refrigerator compartment volume 226L, large freezer compartment with a volume of 96L, 4 glass shelves, fruit and vegetable drawer, 2 freezer boxes, and a pizza compartment, No Frost, rapid cooling, Multi AirFlow with manual airflow control, LED lighting, door open alarm, right-hinged, dimensions 185.5 × 59.5 × 63.5cm (H×W×D), weight 68kg, 12-year compressor warranty, 3-year warranty

Add AlzaPlus+ and save instantly 314.91 €

349.90 €

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On the way > 5 pcs

Expected 08/10/2026

Order Code: SGR_BF_E253W

Siguro SV-R850B Tenderino WiFi/BT - Sous Vide Cooker

4.6 165×

Siguro SV-R850B Tenderino WiFi/BT

Sous Vide Cooker - 850 W, connectable with WiFi, Bluetooth, iOS and Android app TUYA, temperature setting 10 - 95 °C, temperature accuracy +/- 0.5 °C, automatic shutdown, timer, waterproof to IPX7 standard, cable length 1 m, 3-year warranty

Add AlzaPlus+ and save instantly 71.91 €

79.90 €

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On the way 1 pcs

Expected 21/09/2026

Order Code: SGR_SV_R850B

Miele Guard L1 Cat & Dog Obsidian black - Bagged Vacuum Cleaner

5.0 1×

Miele Guard L1 Cat & Dog Obsidian black

Bagged Vacuum Cleaner - 890 W, animal hair, for all types of floors, noise level: 75 dB, bag volume: 3,5 l, active airclean filter, cord length: 8,5m, maximum reach: 12m, width: 50cm, height: 23,9cm, black colour

408.90 €

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On the way > 5 pcs

Expected 01/10/2026

Order Code: MIESV025

Miele Blizzard CX1 PowerLine Graphite grey - Bagless Vacuum Cleaner

5.0 5×

Miele Blizzard CX1 PowerLine Graphite grey

Bagless Vacuum Cleaner - 890 W, for all types of floors, noise level: 76 dB, cord length: 7,5 m, maximum reach: 11m, tube made of stainless steel, grey colour

322.90 € Save 56 €

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On the way > 5 pcs

Expected 01/10/2026

Order Code: MIEBV374

Free delivery
to Alza branch

5.0 2×

MIELE WWG 360 + 25-ročná záruka na motor (po registrácii)

Washing Machine - with front loading, energy efficiency class A, washing capacity 9 kg, weighted energy consumption 49 kWh/100 cycles, weighted water consumption per cycle 48 l, main functions automatic weighing, delayed start and adding laundry during washing, special technology Power Wash, made in Germany, size 59,6 × 85 × 64,3 cm (W × H × D)

1,219 €

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On the way 4 pcs

Expected 23/09/2026

Order Code: MIEPR06

2 colors

4.4 169×

Siguro Thrifty D160W + 12 rokov záruka na kompresor

Small Fridge - with a freezer compartment, total capacity 90 l, cooling volume 82 l, freezer compartment capacity 8 l, energy class E, climate class N/ST, optional door opening side, 2 shelf refrigerator, 1 pull-out drawer for fresh food, 1 freezer compartment, 3 shelves in the door, LED lighting, manual temperature control, white colour, 83.1 × 47.4 × 44.7 cm (h × w × d), weight 19 kg, 3-year warranty

Add AlzaPlus+ and save instantly 134.10 €

149 €

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On the way > 5 pcs

Expected 07/10/2026

Order Code: SGR_TT_D160W

3 colors

4.6 234×

Siguro TF-J140S Fresh + 12 rokov záruka na kompresor

Refrigerator - with freezer, energy efficiency class E, refrigerator capacity 170 l, freezer capacity 41 l, hinges on the right, 3 fridge shelves, 2 freezer trays, 1 cooling circuits, special features LED light, size 142,8 × 54 × 55,1 cm (H × W × D)

Add AlzaPlus+ and save instantly 179.91 €

199.90 €

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On the way > 5 pcs

Expected 18/11/2026

Order Code: SGR_TF_J140S

3 colors

4.4 857×

Rapture COBRA, White

Gaming Mouse - wired, Pixart PMW3325 optical sensor, 800/1200/2000/3200/5000 DPI, 1ms response time, 100 IPS tracking speed, 20G acceleration, RGB backlight (5 backlight modes), 7 programmable buttons, Omron switches, lifetime up to 10 million clicks, Plug & Play, 2.4GHz USB-A receiver, range up to 10m, 900mAh built-in battery, USB-C connector, 1.8m braided cable, software (change DPI, backlight, macros)

Add AlzaPlus+ and save instantly 26.01 €

28.90 €

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On the way > 5 pcs

Expected 08/10/2026

Order Code: RPTGM003b

LEGO® | Marvel 76352 Avengers: Doomsday: New Avengers Tower

LEGO Set - for children and adults, suitable for ages 12 and up, LEGO® Marvel range, released in 2026 - new, package contains 954 pieces

112.99 €

Reserve

Expected October 4, 2026

Order Code: LO76352

Miele Triflex HX3 Aqua Obsidian black - Upright Vacuum Cleaner

4 variants

Miele Triflex HX3 Aqua Obsidian black + predĺženie záruky na 5 rokov (po registrácii)

Upright Vacuum Cleaner - for allergy sufferers, for all types of floors, charging time: 4 h, battery type: Li-ion, battery capacity: 2500 mAh, operating time: 70 min, hepa, noise level: 77 dB, container capacity: 0,5l, wall mount and cleaning liquid,

798.90 € 837.44 €

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On the way 4 pcs

Expected 01/10/2026

Order Code: MIETV2759

Miele Duoflex HX1 Sunset yellow - Upright Vacuum Cleaner

4.8 10×

Miele Duoflex HX1 Sunset yellow

Upright Vacuum Cleaner - for all types of floors, charging time: 3,5 h, battery type: Li-ion, battery capacity: 2500 mAh, operating time: 55 min, airclean filter, noise level: 79 dB, container capacity: 0,3l, white and yellow colour

297.98 €

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On the way 1 pcs

Expected 21/09/2026

Order Code: MIETV4781

Siguro EasyWash Slim F610W - Washing Machine

4.4 20×

Siguro EasyWash Slim F610W - 12 let záruka na motor

Washing Machine - with front loading, energy efficiency class A, washing capacity 6 kg, weighted energy consumption 42 kWh/100 cycles, weighted water consumption per cycle 43 l, main functions delayed start, adding laundry during washing and steam laundry treatment, size 59,5 × 85 × 47 cm (W × H × D)

Add AlzaPlus+ and save instantly 233.91 €

259.90 €

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On the way > 5 pcs

Expected 30/09/2026

Order Code: SGR_WM_F610W

2 colors

4.5 4×

Siguro Polaris E253S + 12 rokov záruka na kompresor

Add AlzaPlus+ and save instantly 314.91 €

349.90 €

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On the way > 5 pcs

Expected 23/10/2026

Order Code: SGR_BF_E253S

MIELE WQ 1000 WPS Nova Edition - Washing Machine

Free delivery
to Alza branch

5.0 3×

MIELE WQ 1000 WPS Nova Edition + 25-ročná záruka na motor (po registrácii)

Washing Machine - with front loading, energy efficiency class A, washing capacity 9 kg, weighted energy consumption 49 kWh/100 cycles, weighted water consumption per cycle 50 l, main functions delayed start, automatic Dosing and program length setting, rating dTest, made in Germany, size 59,6 × 85 × 62 cm (W × H × D)

2,123.10 € Save 235.90 €

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On the way 3 pcs

Expected 21/10/2026

Order Code: MIEPR25

MIELE TQ 1000 WP Nova Edition - Clothes Dryer

Free delivery
to Alza branch

5.0 2×

MIELE TQ 1000 WP Nova Edition + 25-ročná záruka na motor (po registrácii)

Clothes Dryer - steam, ventilation, freestanding, energy efficiency class B, drying efficiency A, max. laundry capacity 9 kg, noise level 60 dB, energy consumption 92 kWh/100 cycles, Perfect Dry, SensitiveDrying, delayed start, heat pump, display and child protection, made in Czech Republic, connection options via Wi-Fi, compatible with Miele@home, mobile application, dimensions 85 × 59,6 × 59,6 cm (H×W×D), weight 55 kg

2,849 €

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On the way 2 pcs

Expected 24/09/2026

Order Code: MIESU23

55" Sony Bravia 8 (K55XR80PAEP) - Television

Free delivery
to Alza branch

3 variants 3 sizes

4.8 17×

55" Sony Bravia 8 (K55XR80PAEP)

Television - SMART OLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, game mode, voice control, Google Assistant, Apple Airplay 2, Google TV, VESA 300×300, DTS:X, DTS Digital Surround, DTS HD and Dolby Atmos, F

1,609 €

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On the way 2 pcs

Expected 30/09/2026

Order Code: WS1018z2d3c7

65" Sony Bravia 8 (K65XR80PAEP) - Television

Free delivery
to Alza branch

3 variants 3 sizes

4.7 6×

65" Sony Bravia 8 (K65XR80PAEP)

Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, game mode, voice control, Google Assistant, Apple Airplay 2, Google TV, VESA 300×300, DTS:X, DTS Digital Surround, DTS HD and Dolby Atmos, E

2,199 €

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On the way 2 pcs

Expected 30/09/2026

Order Code: WS1019s1fx5

4.4 12×

BOSCH KGN392WDF

Refrigerator - with freezer, energy efficiency class D, refrigerator capacity 260 l, freezer capacity 103 l, hinges on the right, 5 fridge shelves, 3 freezer trays, 2 cooling circuits, special features display, LED light, refrigerator door open indication and zero door start, size 203 × 60 × 66,5 cm (H × W × D)

648.90 €

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On the way 5 pcs

Expected 25/09/2026

Order Code: BOCHL137