How to choose jewellery

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Jewellery is an excellent gift for any occasion that will delight your family members, friends, colleagues, or even yourself. Read our short guide for a few tips on what to focus on when buying.

Jak vybrat šperk
First, try to answer these questions
  • Am I buying jewellery for a woman, man, or child?
  • Will it be worn every day or only on special occasions?
  • What jewellery material does the wearer prefer?
  • Does he or she prefer designs that are more traditional or something more unorthodox?
  • How much money am I willing to spend?

Frequently asked questions when choosing jewellery

What to focus on when choosing jewellery?

If you don’t know what jewellery your loved one may like, you can try finding some inspiration by looking at the jewellery pieces he or she already has. Take note if the person ever mentions their preferred style or if they check out something when passing by a shop window. If the person likes elegance and prefers distinctive jewellery designs, you can safely choose something larger and more extravagant, with rich decor. But if the person is an athletic type with little patience for anything impractical, make sure to choose a simpler and more unobtrusive design. Generally speaking, you should buy silver or white gold for younger people and yellow gold for older.

When choosing jewellery, consider also the following factors:

Skin tone: Pale/pinkish skin goes well with silver, platinum, and white or rose gold, while darker or more tanned skin is nicely accentuated by yellow gold, tin, brass, and copper.
Hair colour: Black hair goes perfectly with jewellery decorated with garnet, topaz, amethyst and ruby; brown hair with sapphire or topaz; red with emerald, tanzanite and opal; and blond with aquamarine and olivine.

Wardrobe: If the person wears muted colours (white, grey, black), then the jewellery shouldn’t be too extravagant to not clash with the overall ensemble; if the person prefers bright and colourful outfit, you can risk getting them bolder jewellery with an unorthodox shape and decoration.

Occasion: Jewellery in general is a perfect gift for any occasion, but the selection must match the occasion.


TIP: Do you have your jewels stored all over the place? Get a gift case or a jewellery box to keep your things organised.

What care does jewellery need?

Since jewellery is in constant contact with various chemicals (in the air, sweat, perfume, and other products), it requires regular cleaning.  When jewellery starts losing its lustre, soak it in warm water with soap or detergent and gently clean it with an old toothbrush or a similar tool. Dry it after cleaning, preferably with a hairdryer, and polish with a flannel cloth. If you wear your jewellery every day, make sure to clean it at least once a month.

There are also advanced cleaning methods, which provide better and more consistent results. These treatments include special jewel baths and ultrasonic cleaning devices. Another option is rhodium surface coating.

To avoid damaging your jewellery, follow the rules listed below:

• Always remove your jewellery before entering a dusty environment, bathing, washing dishes, gardening, and cooking
• Store your jewels somewhere dry every night, preferably in a jewellery box

• Never expose jewellery encrusted with precious stones to hot water – the gems may crack!

What is a hallmark?

A hallmark is an official mark that guarantees the purity of a metal according to official state fineness standards. For example, the fineness mark of 585/1000 tell us that the 14-carat gold alloy contains 585 parts pure gold and 415 parts other metals. Gold jewellery weighing more than 0.5 g and silver jewellery weighing more than 3 g must bear the official state fineness mark and the sponsor’s mark.

Zlaté šperky

Gold jewelry

Gold remains the most popular jewellery material. Gold can be yellow, rose, or white, which is usually coated with rhodium.

Gold jewellery characteristics

  • High quality
  • Lasting value
  • Versatility
  • Long tradition
Šperky

Silver jewellery

Silver is also very popular. Silver jewellery is suitable for both everyday wear and social occasions.

Silver jewellery characteristics

  • Good quality
  • Affordable price
  • For everyday and special occasions
  • Suitable as a small gift
Ocelové šperky

Stainless steel jewellery

Jewellery made of stainless steel is popular mainly due to its remarkable toughness. Additionally, steel jewellery often offers a striking design, colour, finish, and most importantly a great price.

Stainless steel jewellery characteristics

  • Affordable
  • Tough and resistant
  • Hypoallergenic
  • Anti-corrosive surface
  • Many colours and designs to choose from
Titanové šperky

Titanium jewellery

Titan has properties that make it stand out in comparison to traditional jewellery materials. Titanium jewellery tends to look as good as new even after long periods of wear.

Titanium jewellery characteristics

  • Extraordinarily tough and resistant
  • Very light
  • Hypoallergenic
  • Extremely long lifespan

Common jewellery materials

Gold

Gold is very popular among people of all ages and also presents a good investment opportunity. Gold has always symbolised luxury, beauty, wealth, and good taste. The most valuable precious metal since antiquity, gold has always been considered unique in many ways. Gold jewellery is made of gold alloy that contains other metals such as silver, copper, or zinc, which give it a distinctive colour and necessary resistance. Gold jewellery is essentially timeless, never loses its lustre, can be passed down across generations. It also doesn’t trigger any allergic reaction to metal.

Silver

Silver alloys are commonly used in jewellery manufacturing due to their chemical and mechanical stability and light-reflective properties. Silver jewellery pieces are usually coated with rhodium to make them more resistant against corrosion and adverse conditions. Rhodium is a metal more precious than gold and silver and is used to coat jewellery surface, providing higher gloss and extra resistance. Additionally, rhodium does not darken or yellow, so the jewellery is guaranteed to look as good as new for a very long time.

Stainless steel

Stainless steel jewellery is highly popular due to its great characteristic. Steel boasts high hardness, tensile strength, colour stability, and resistance against abrasion and corrosion. It’s also hypoallergenic (skin contact causes no allergic reaction), making it ideal for people allergic to other metals. PVD technology can also give steel jewellery a wide variety of colours and brilliant lustre. The result is a beautiful and artistic piece with a surprisingly long lifespan.

Titanium

Titanium is an extremely tough and durable, so titanium jewellery is remarkably resistant and nearly ageless. The metal is extremely lightweight and chemically stable, resisting corrosion and most common chemicals. The drawback is that titanium production is currently very expensive.

Jewellery metal

Jewellery metal is an alloy consisting mainly of copper and zinc. It is a relatively cheap material, so the jewellery is notably cheaper and affordable for everyone. The alloy is further treated by electroplating it with other metals to create different colours and tones. The biggest drawback of the alloy is that it can cause  allergic reactions in sensitive individuals. This issue can be solved by applying a rhodium coating, which is hypoallergenic.

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