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3D und Augmented Reality (AR) Modelle

Say goodbye to tedious measuring and guesswork! With our 3D and AR models, you can now place products directly in your home before you even buy them. This is made possible through Augmented Reality in the Alza mobile app. Not sure if that TV, coffee machine, or other device will fit your space? Alza is one of the few e-shops offering detailed 3D & AR previews. All you need is a smartphone or tablet and the Alza app. It’s as easy as can be!

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3D models save you time, effort, and worry

Have you ever fallen in love with a great device or accessory, only to realise later that it doesn’t fit your space the way you hoped? You’re not alone. Thanks to 3D models and augmented reality (AR), you can now preview products on Alza before buying, avoiding much hassle and disappointment. In this article, we’ll explain how AR works, what benefits it offers, and what you need to get started.

With augmented reality, you can verify whether your selected product has the dimensions you need.
Preview product functions like opening, closing, and turning it on/off.
3D models and AR let you get a clear sense of both the product's design and how it will look in your space.
Detailed 3D models even let you check things like the position of ports and connectors. Common annoyances like a too-short TV power cable become a thing of the past.

Browse top product categories with AR models

Discover the most popular product categories you can now explore using augmented reality. These include smartphones, TVs, home appliances, and even LEGO® sets. With AR models, you can conveniently examine every product detail from your couch and make purchasing decisions more easily. Try out how the new mobile phone looks in your hand, which TV fits best in your living room, or what new possibilities home appliances offer.

3D-Modell eines Fernsehens
TVs

3D-Modelle von Smartphones
Smartphones

3D/AR-Modell des Geräts
Household Appliances

LEGO 3D
LEGO®

What is augmented reality (AR) and how does it work?

AR allows you to place a virtual object (product) in your real-world environment using 3D scanning. You don’t need special glasses or extra equipment, just a smartphone or tablet with the Alza app, where you can view the results.

The accuracy of the object and the quality of the display depend on the camera quality of the device you're using for AR.
For high-quality augmented reality, it's also necessary to properly illuminate the scene. In darkness or dim lighting, you'll get significantly worse results.
The texture detail of the environment where you want to render the object is equally important. The more detailed the surroundings, the better the outcome.

Augmented reality only in the smart Alza app

While you can view 3D models on a PC, you can only enjoy augmented reality (AR) with the smart Alza app for smartphones and tablets. So if you have an iPhone, iPad, or Android phone or tablet, visit us on the App Store or Google Play and download the Alza app. The installation is very simple, and besides getting access to AR, you'll gain a whole range of additional features that make shopping and order management more enjoyable.

3D models vs. AR – what's the difference?

You can view a 3D model of a phone, coffee machine, toaster, or other devices on a computer, mobile website, or in the smart Alza application. These are detailed models where you can examine every feature - from the overall design to the size of bezels and camera openings, down to rounded corners or the type of buttons and triggers. Augmented reality support further enhances the 3D model experience by allowing you to view it in the real world.

3D-Modell

3D-Modelle

3D-Viewer

3D-Modelle

The 3D model of the smartphone above offers a unique way to examine the phone in detail. Did you like the elegant edges? What do you think of the glossy back and the phone's three rear camera openings?

Alza and 3D/AR – modern, convenient shopping

Alza proudly ranks among the few online shops that support 3D models and augmented reality. Try this modern, risk-free way of shopping and verify before purchasing whether your chosen product fits and suits your space. If you'd like to learn more about 3D/AR and the Alza app, read our detailed article on 3D products and augmented reality in the Alza app.

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509 Results

KRUPS Espresseria Auto Pisa Black EA815070 - Automatic Coffee Machine

4.7 308×

KRUPS Espresseria Auto Pisa Black EA815070

Automatic Coffee Machine - kinds of beverages, pressure: 15 bar, prepares two cups at once, one-touch beverage preparation, automatic shutdown and favorite beverage settings, 1,7l water reservoir, coffee bean container of 260g, 3 grinding levels, power: 1450W, width: 36,5cm, height: 33cm, depth: 24,5cm, weight: 7,2kg, black colour

399.99 €

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In stock > 5 pcs

Order Code: KRUES002

LEGO® Harry Potter™ 76443 Hagrid™ and Harry on his motorcycle - LEGO Set

4.8 73×

LEGO® Harry Potter™ 76443 Hagrid™ and Harry on his motorcycle

LEGO Set for children, suitable from the age of 9 years, theme: Fantasy, Movies and TV shows and Motorcycles, characters: Harry and Rubeus Hagrid, launched in 2025, 617 pc(s)

43.90 €

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In stock > 5 pcs

Order Code: LO76443

LEGO® | Disney 43264 Toy Story Festive Train and Car - LEGO Set

5.0 4×

LEGO® | Disney 43264 Toy Story Festive Train and Car

LEGO Set for children, suitable from the age of 4 years, theme: Movies and TV shows, characters: Buzz Lightyear, launched in 2025, 206 pc(s)

42.90 €

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In stock > 5 pcs

Order Code: LO43264

4.8 15×

LEGO® Fortnite® 77077 Klombo

LEGO Set for children, suitable from the age of 10 years, theme: Fantasy, launched in 2025, 1084 pc(s)

86.90 €

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In stock > 5 pcs

Order Code: LO77077

Miele Guard M1 Parquet Flex Brilliant white - Bagged Vacuum Cleaner

5.0 5×

Miele Guard M1 Parquet Flex Brilliant white

Bagged Vacuum Cleaner - 890 W, for all types of floors, noise level: 77 dB, bag volume: 4,5 l, airclean plus filter, cord length: 7,5m, maximum reach: 11m, width: 49,6cm, height: 22,7cm, white colour

345.90 €

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In stock 1 pcs

Order Code: MIESV45

Sony WI-C100, Blue - Wireless Headphones

4 colors

4.5 219×

Sony WI-C100, Blue

Wireless Headphones - with microphone, in-ear, closed construction, Bluetooth 5.0, AAC and SBC support, voice assistant, track shuffle, call handling, volume control, IPX4 rating, frequency range 20-20000 Hz, 9 mm driver size, battery life up to 20 h

Buy with code ALZADNI15 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Získajte zľavu 15 % s kódom ALZADNI15. Kliknite a kód sa uplatní automaticky. 29.72 €

from 34.96 €

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In stock > 5 pcs

Order Code: RO980b6d3

5.0 1×

LEGO® Marvel 76354 S.H.I.E.L.D. Helicarrier

LEGO Set for adults, suitable from the age of 18 years, theme: Fantasy, Aircraft and Universe, launched in 2026 - new releases, 3057 pc(s)

331.90 €

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In stock > 5 pcs

Order Code: LO76354

Siguro UF-D310S Fast Freeze 166 - Upright Freezer

2 colors

4.6 135×

Siguro UF-D310S Fast Freeze 166 + 12 rokov záruka na kompresor

Upright Freezer - energy class E, volume 166 l, Total Nofrost freezing system, digital temperature setting, 5 pull-out drawers, Fast Freez function - fast freezing, multi air flow system, ice maker with ice tray, climate class N/ST/SN, dark stainless steel look with black sides, stainless steel handle, dimensions 144.3 × 54 × 59 cm (H×W×D), weight 46kg, length of supply cable 1.8m, 3 years warranty and 12 years compressor warranty

Add AlzaPlus+ and save instantly 296.91 €

329.90 €

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In stock > 5 pcs

Order Code: SGR_UF_D310S

Rapture AURORA 310, 136x66cm, Black - Gaming Desk

2 sizes

4.7 62×

Rapture AURORA 310, 136x66cm, Black

Gaming Desk - steel construction, Ultra-Wide Desk Board, built-in RGB backlighting for the gaming surface, table height 76cm, desktop dimensions 136×66cm, tempered glass surface, cup holder and headphone hook, work surface with curved edges, height-adjustable levelling pads, load capacity 100kg

Buy with code ALZADNI40 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Získajte zľavu 40 % s kódom ALZADNI40. Kliknite a kód sa uplatní automaticky. 196.74 €

327.90 €

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In stock > 5 pcs

Order Code: RPTGD0525

4.5 73×

32" Sony Bravia KD-32W800

Television - SMART ANDROID LED, 81cm, HD Ready , 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, USB recording, WiFi, Bluetooth, game mode, voice control, Android TV, VESA 100×200, 10 W speaker(s), F

Buy with code ALZADNI10 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Získajte zľavu 10 % s kódom ALZADNI10. Kliknite a kód sa uplatní automaticky. 294.21 €

326.90 €

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In stock > 5 pcs

Order Code: WS1025f4

Miele Guard L1 Terra red - Bagged Vacuum Cleaner

2 colors

4.9 7×

Miele Guard L1 Terra red

Bagged Vacuum Cleaner - 890 W, for all types of floors, noise level: 75 dB, bag volume: 3,5 l, airclean filter, tube made of metal, cord length: 8,5m, maximum reach: 12m, width: 50cm, height: 23,9cm, red colour

319 €

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In stock > 5 pcs

Order Code: MIESV707

LEGO® Architecture 21067 Tower Bridge

LEGO Set for adults, suitable from the age of 18 years, moving parts, theme: Road, Countries/Cities and Buildings, launched in 2026 - new releases, 3745 pc(s)

Buy with code ALZADNI5 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Získajte zľavu 5 % s kódom ALZADNI5. Kliknite a kód sa uplatní automaticky. 294.49 €

309.99 €

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In stock > 5 pcs

Order Code: LO21067

Miele Guard M1 Flex Nordic blue - Bagged Vacuum Cleaner

3 colors

4.5 10×

Miele Guard M1 Flex Nordic blue

Bagged Vacuum Cleaner - 890 W, for all types of floors, noise level: 77 dB, bag volume: 4,5 l, airclean filter, cord length: 7,5m, maximum reach: 11m, width: 49,6cm, height: 22,7cm, blue colour

309 €

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In stock 1 pcs

Order Code: MIESV38

De'Longhi Icona Vintage KBOV2001. BK - Electric Kettle

4 colors

4.7 276×

De'Longhi Icona Vintage KBOV2001. BK

Electric Kettle volume: 1.7l, power: 2000W, material: stainless steel, filter and swivel base, type of filter: removable, black, brown and silver

66.90 €

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In stock > 5 pcs

Order Code: EAV4301o

LEGO® Harry Potter™ 76458 Harry Potter 76458 - LEGO Set

5.0 14×

LEGO® Harry Potter™ 76458 Harry Potter 76458

LEGO Set for children, suitable from the age of 10 years, theme: Fantasy, Movies and TV shows and Halloween, launched in 2025, 548 pc(s)

59.90 €

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In stock > 5 pcs

Order Code: LO76458

Miele Guard M1 Terra red - Bagged Vacuum Cleaner

3 colors

4.5 10×

Miele Guard M1 Terra red

Bagged Vacuum Cleaner - 890 W, for all types of floors, noise level: 77 dB, bag volume: 4,5 l, airclean filter, cord length: 7,5m, maximum reach: 11m, width: 49,6cm, height: 22,7cm, red colour

235.90 €

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In stock > 5 pcs

Order Code: MIESV95

LEGO® Creator 31386 Wild Animals: the Majestic Lion

LEGO Set for children, suitable from the age of 9 years, theme: Nature and Animals, launched in 2026 - new releases, 839 pc(s)

55.90 €

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In stock > 5 pcs

Order Code: LO31386

Tefal GC750D30 Optigrill Elite - Contact Grill

2 variants

4.8 72×

Tefal GC750D30 Optigrill Elite

Contact Grill - with power consumption of 2000W, grilling area of 600 cm2, 2 grilling surface(s), non-stick surface, drip tray, shelf, temperature regulation and thermometer, aluminium grilling surface, weight: 5,2kg

219.99 €

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In stock > 5 pcs

Order Code: TEFEG053

Miele Guard S1 Nordic blue - Bagged Vacuum Cleaner

3 colors

4.8 20×

Miele Guard S1 Nordic blue

Bagged Vacuum Cleaner - 890 W, for all types of floors, noise level: 76 dB, bag volume: 3,5 l, airclean filter, cord length: 7,5m, maximum reach: 10m, width: 42,5cm, height: 23cm, blue colour

219 € 229 €

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In stock > 5 pcs

Order Code: MIESV301

LEGO® Technic 42208 Aston Martin Valkyrie - LEGO Set

5.0 18×

LEGO® Technic 42208 Aston Martin Valkyrie

LEGO Set for children, suitable from the age of 9 years, moving parts, theme: Cars and Means of transport, launched in 2025, 707 pc(s)

52.90 €

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In stock > 5 pcs

Order Code: LO42208

LEGO® Icons 10363 Leonardo da Vinci's Flying Machine - LEGO Set

4.9 40×

LEGO® Icons 10363 Leonardo da Vinci's Flying Machine

LEGO Set for adults, suitable from the age of 18 years, theme: Aircraft, launched in 2025, 493 pc(s)

52.90 €

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In stock > 5 pcs

Order Code: LO10363

LEGO® Technic 42239 Batmobile™ Tumbler

LEGO Set for children and adults, suitable from the age of 12 years, theme: Cars and Means of transport, launched in 2026 - new releases, 719 pc(s)

194.99 €

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In stock > 5 pcs

Order Code: LO42239

LEGO® Minecraft® 21272 C/50021272 - LEGO Set

4.9 56×

LEGO® Minecraft® 21272 C/50021272

LEGO Set for children, suitable from the age of 10 years, theme: Movies and TV shows and Nature, characters: Henry and Steve, launched in 2025, 491 pc(s)

43.90 €

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In stock > 5 pcs

Order Code: LO21272