LEGO Friends

We use 8 categories of cookies on our website:

1. Technical cookies

   These are strictly necessary for the functioning of the website and the features you choose to use. Without them, our website would not work; you wouldn't be able to log in to your user account, for example.

2. Functionality cookies

   These cookies allow us to remember your basic choices and improve the user experience. These include remembering your preferred language or allowing you to stay logged in permanently.

3. Social media cookies

   These cookies allow us to easily link you to your social media profile and, for example, allow you to share products and services with your friends and family.

4. Content personalisation

   These cookies allow us to show you content and ads according to the information we have about you to best meet your needs. This includes what content you have viewed, or on what device you are accessing our website.

5. Non-personalised advertising

   These cookies allow us to show you general ads for products and services.

6. Personalised advertising

   Thanks to these cookies, we and our partners can offer you relevant products and services based on your purchases, your shopping behaviour and your preferences.

7. Audience metrics

   These cookies allow us to optimise our site for your convenience based on how you use it. The aim is to remember or anticipate your choices. This includes, for example, the use of features, their location, or the behaviour on the page.

8. Third party cookies

   These are third party cookies, and you can find out more about them and our partners here.

By giving your consent to the processing of cookies, functionality and analytical cookies will be installed on the device you use to browse the website (click on the "I understand" button for both categories, or you can select only one of the categories by clicking on the "Settings" button). We always install technical cookies on your device, even without your explicit consent, because without them our website would simply not work.

You can revoke your consent to the processing of cookies. In connection with our company's cookie processing, you also have the following rights: the right to access cookies, delete, modify, supplement and correct them, restrict processing and the right to lodge a complaint with the Office for Personal Data Protection. Read more about your rights.

For even more detailed information about how we process cookies, please see our Personal Data Protection Policy.