Kérastase has identified the cause of recurring hair damage: Calcium!
Damaged hair is more porous and absorbs up to three times more calcium from water than healthy hair. As a result, calcium builds up inside the hair.
With every contact with water, calcium deposits on the hair, causing lasting damage. It penetrates the keratin chains and breaks their bonds, leaving hair stiff, unmanageable, and prone to breakage. On the surface, calcium accumulates on the cuticle scales, making hair rough and dull.
8% CONCENTRATION OF PURE ACIDS
Remove built-up calcium from your hair with citric acid, which is an organic acid that works both inside and out to eliminate dullness and stiffness. By removing calcium, space is made for the amino acid glycine, which penetrates deep into the hair’s core to repair it. It restores broken bonds within the keratin chains, significantly reducing hair breakage.
BEFORE
BLONDE
AFTER
BEFORE
CURLY
AFTER
BEFORE
AFTER
AFTER
PREMIÈREBEFORE / AFTERRESULTS
* Example of expected results after using Concentré Décalcifiant Ultra-Réparateur, Bain Décalcifiant Réparateur, Fondant Fluidité Réparateur, Masque Filler Réparateur, Sérum Filler Fondamental, and Huile Gloss Réparatrice.
CREATE YOUR AT-HOME ROUTINE FOR YOUR HAIR TYPE
ROUTINE FOR FINE TO MEDIUM HAIR
ROUTINE FOR MEDIUM TO VERY THICK HAIR
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