Public relations - modern and effective

The successful publication has been updated and supplemented with new findings in the field of corporate design and corporate governance, it has been expanded to include the new phenomenon of online PR - blogging, and it focuses more on trade fair PR. The topic of cooperation with journalists has been significantly revised and supplemented, and you will find news on lobbying and word of mouth and many other topics. The new edition takes into account the Czech environment and contains a number of examples from practice. In the book you will learn how to use activities and techniques to create and maintain positive relationships with the public: from corporate identity as a means of achieving a desirable image of the organization through communication management, crisis communication and work with the media to comprehensive events, events and social sponsorship, corporate publishing and PR online. You will also learn how to effectively manage PR in non-profit organizations, how to measure the effectiveness of PR in practice or how PR agencies work.