Today, more than half the world spends their time on social media – can you use these growing numbers to your advantage? This book will convince you that you can. It will teach you how to sell to those who didn't come to shop, and how to write for people who don't want to read. You'll understand how to bring order to social media, master its strategies, and you'll be able to measure whether a campaign is working. Or maybe you want to know if it's even worth investing money in social media? And how much?
Whether you're interested in the world of social media for yourself, your community, or your company, we have good news – it can really help you, if you know how to use it.
Jak na sítě is the first book that, alongside many specific procedures and examples from both Czech and international settings, offers something much deeper and more universal: a sophisticated system for creating content, evaluating its success, and for excellent communication with your existing and potential customers, clients, or community.
And by the way, you'll have a lot of fun too.
What they wrote about the book Jak na sítě
“I would make this book required reading at work. Real-life examples, tricks and tips from Czech personalities, crystal-clear explanations, and a bit of fun.”
Martin Jaroš, advertising expert and marketer
“No unnecessary chatter, no pointless filler. A book packed with practical examples from both the Czech Republic and abroad.”
Simona Kijonková, founder and owner of Zásilkovna
“There are great social media experts. And great lecturers and authors. But Eliška and Michelle are among those rare individuals who excel at both: they are outstanding social media professionals who also know how to pass on their know-how in an engaging and effective way.”
Adam Zbiejczuk, social media consultant
“Don't dive into your social media depths without first reading this ultimate guide on how not to fuck it up (mess it up).”
Martin Žufánek, Moravian distiller
“An incredibly refreshing antidote to instant wisdom, technocratic manuals, and motivational emptiness.”
Martin Brablec, owner of Obsahová agentura
Eliška Vyhnánková
Since 2011, she has been working as a social media consultant and lecturer for individuals, companies, and government agencies. She regularly gives talks, moderates professional events, writes articles, and serves as a juror for marketing competitions. Before going freelance, she had many years of active experience with social media and was involved in developing social media monitoring tools at NEWTON Media. She has conducted hundreds of seminars for thousands of participants.
Michelle Losekoot
Michelle Losekoot has been working in marketing for over ten years. She devises strategies and social media content for her clients, nurtures online communities, and writes copy. For the last seven years, she has also been training corporate teams and leading public courses on content marketing. She regularly sits on juries for marketing competitions and speaks at conferences.
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