55" HAIER H55M90EUX
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55" HAIER H55M90EUX
55" HAIER H55M90EUX TV
The Haier M90 is a 55" (138cm) premium 4K Mini LED TV for demanding viewers and gamers. The QD-Mini LED panel with 4K Ultra HD resolution, peak brightness of up to 1,300 nits and Dolby Vision IQ / HDR10+ support delivers an image with high contrast, deep blacks and vivid colours even in a brightly lit living room. A 144Hz refresh rate, MEMC technology, AMD FreeSync Premium certification, VRR, ALLM and Game Mode ensure exceptionally smooth, tear-free and lag-free gaming. The integrated 2.1-channel audio system with built-in subwoofer (50W), Dolby Atmos and dbx-tv technology provides immersive sound that draws you into the action. Google TV, Wi-Fi 6, Bluetooth 5.2, Chromecast, hands-free control via Google Assistant (FFGA) and Haismart make the TV the centre of your smart home, while TÜV Low Blue Light, ambient adaptive mode and a smart remote control with solar charging underline its modern, user-friendly character.
Key Features of the 55" HAIER H55M90EUX TV
- 55" (138cm) 4K QD-Mini LED TV – high contrast, deep blacks and peak brightness up to 1,300 nits
- 4K Ultra HD (3,840×2,160px) with Dolby Vision IQ and HDR10+ support
- 144Hz panel, MEMC, AMD FreeSync Premium, VRR and ALLM for smooth, tear-free gaming
- Game Mode and 4× HDMI 2.1 (4K@120/144Hz) for new-generation consoles
- Premium 2.1-channel audio system with built-in subwoofer (50W), Dolby Atmos and dbx-tv
- Google TV, Chromecast built-in, HaiCast, Netflix, YouTube and other apps in a single environment
- Quad-core processor, 3GB RAM and 32GB storage for smooth app performance
- Wi-Fi 6, Bluetooth 5.2, hands-free Google Assistant (FFGA) and Haismart as a smart home hub
- TÜV Low Blue Light and ambient adaptive mode for an eye-friendly picture adapted to ambient light
- Modern slim design, VESA 300×400mm and a smart remote with solar charging
M90 Series – A Mini LED Flagship for Demanding Viewers and Gamers
The Haier M90 series is a flagship Mini LED TV for demanding viewers and gamers. The 55" model combines QD-Mini LED backlighting with high brightness, 4K resolution and a 144Hz refresh rate, so it handles movie scenes, sports and dynamic gaming with maximum smoothness and contrast. Precise backlight control ensures deep blacks and sharp detail in both light and dark scenes, while the 2.1-channel audio system with subwoofer and Dolby Atmos adds sound to match the picture. Google TV, Wi-Fi 6, Chromecast and hands-free control via Google Assistant make it a modern hub for home entertainment and your smart home.
QD-Mini LED: Precise Backlighting and Rich, Realistic Colours
QD-Mini LED technology combines thousands of miniature LED zones with a Quantum Dot layer that widens the colour gamut and increases colour accuracy. Thanks to fine backlight control, the Haier M90 TV can display very deep blacks next to bright light effects without significant bleed. The high coverage of the colour space ensures realistic, rich and at the same time natural colours that stand out in films, sports and games. The result is a picture with high contrast, outstanding depth and stable quality in various lighting conditions.
1,300 Nits of Peak Brightness: Readable Picture Even in a Bright Room
With a peak brightness of up to 1,300 nits, the Haier M90 can handle even a living room full of daylight. The image remains clear, high-contrast and rich in colour even with the blinds open, so you don't have to darken the room for the film. At the same time, the high brightness significantly enhances the HDR effect – light effects, reflections and sun rays appear more intense and realistic. This allows you to fully enjoy films, sports broadcasts and games in any lighting condition.
4K UHD Resolution – 4× More Detail Than Full HD
4K Ultra HD resolution (3,840×2,160px) brings an image full of fine detail to the 55" screen. More than eight million pixels ensure sharp contours, realistic textures and smooth colour transitions. In practice, this means you'll see details on the screen that would be easily lost on a Full HD TV – from fabric textures to details in the shadows and small objects in the background. Whether you're streaming films in 4K, watching sports or playing modern games, the picture looks clean and precise.
144Hz: Ultra-Smooth Picture for Films, Sports and Gaming
The 144Hz refresh rate gives the Haier M90 a distinct advantage in smoothness. Fast camera movements, sports action and dynamic game scenes are displayed more sharply and without distracting blur. In addition, the higher frequency works better with VRR and AMD FreeSync Premium, so the image remains stable even with variable frame rates. For viewers, this means smoother films and sports, while for gamers it means more responsive controls and a better view of the on-screen action.
Premium 2.1 Audio System with Subwoofer: Sound That Engulfs You
The integrated 2.1-channel audio system with built-in subwoofer ensures sound that matches the picture quality. The front speakers provide clear dialogue and crisp details, while the subwoofer delivers deep, full bass that you'll appreciate for films, games and music. The total output of 50W provides enough power for a typical living room without the immediate need for an external soundbar. Combined with Dolby Atmos and dbx-tv, this creates an immersive soundscape that draws you into the action.
Dolby Atmos: Immersive 3D Sound Like in the Cinema
Dolby Atmos support takes the Haier M90's sound to a third dimension. Sound effects don't just come from the left and right, but create a spatial scene above and around you, where you can perceive the direction and distance of individual sounds more precisely. The result is film explosions, ambient noises and ambient music that feel much more realistic. Atmos also adapts to both the built-in 2.1 system and external devices connected via HDMI eARC or optical.
Dolby Vision IQ and HDR10+: Superior HDR in Any Light
Thanks to Dolby Vision IQ and HDR10+, the Haier M90 can optimise the picture according to the specific scene and room conditions. Dynamic metadata adjusts brightness, contrast and colour rendering frame by frame, so bright scenes aren't washed out and details aren't lost in the shadows. At the same time, the light sensor monitors the ambient lighting and adjusts the picture accordingly so that it is always clearly legible – whether you are watching a film at noon or late at night. The result is a consistently high-quality HDR experience without the need for constant manual adjustment.
Gaming Features: 4K 144Hz and New-Generation Functions
For gaming, the Haier M90 is equipped to exploit the potential of modern consoles and powerful PCs. 4K resolution at up to 144Hz combined with AMD FreeSync Premium, VRR and ALLM ensures low latency and a smooth picture without tearing or stuttering. Game Mode optimises the picture settings for different genres and helps to highlight details in dark scenes, so you can better see enemies and important objects. This gives you confidence in fast response times and a good overview of the action in online games and demanding single-player titles.
HDMI 2.1: Connectivity Ready for Next-Gen Consoles and PC
Four HDMI inputs provide plenty of room for connecting consoles, a PC, a soundbar and other devices. Selected ports support the HDMI 2.1 standard, which allows for the transmission of 4K signals at high frequencies (up to 120/144Hz) and the activation of features like VRR and ALLM. eARC support then ensures the transmission of uncompressed, high-quality audio to compatible audio systems with a single cable. The Haier M90 is thus ready for the current and future generation of gaming and multimedia devices.
Game Mode: Smart Gaming Modes and Tactical Tools
The special Game Mode adjusts the picture to best match the speed and character of the game content. It minimises input lag, enhances details in dark areas (Shadow Enhancement) and can also offer an Aiming Aid for more precise aiming in shooters. Various picture profiles are available to adapt colour and contrast for FPS, racing or RPG titles. Thanks to Game Mode, the TV is ready for longer gaming sessions and competitive gaming.
MEMC: Smooth Motion Without Blur and Tearing
MEMC (Motion Estimation, Motion Compensation) technology helps to keep the picture smooth even in the most demanding scenes. The TV analyses fast motion and, if necessary, calculates intermediate frames to minimise blurring and tearing. You'll appreciate this for sports broadcasts, action films and games where the camera moves frequently and quickly. The result is a sharper, more stable picture that is easier to watch and less tiring on the eyes.
Low Blue Light: A Picture That's Gentle on Your Eyes
For comfortable viewing, the Haier M90 is equipped with low blue light technology and is TÜV Low Blue Light certified. The panel limits the emission of the blue component in the problematic spectrum without significantly changing the colour reproduction. This means your eyes are less strained during longer viewing, which is an advantage for evening films and long gaming sessions. Combined with ambient light adaptation modes, you get a picture that is more comfortable for your vision in different conditions.
dbx-tv: Clean, Balanced and Controlled Sound
In addition to Dolby Atmos, the Haier M90 also uses a suite of dbx-tv technologies that enhance the sound performance on the software side. Total Surround creates virtualised surround sound that extends the scene beyond the screen. Total Sonics takes care of balanced bass, mids and highs so that dialogues remain clear and effects don't get lost. Total Volume then monitors the volume level and limits annoying jumps – for example, when switching from a programme to a commercial. This makes the sound clean, controlled and pleasant over the long term.
Quad-Core Processor, 3GB RAM and 32GB Storage: Power for a Smart TV
Inside the TV is a quad-core processor complemented by 3GB of RAM, which ensures fast responses during operation and smooth Google TV performance. Apps launch quickly, switching between them is seamless, and the menu responds without unnecessary waiting. The internal 32GB of storage offers plenty of space for your favourite apps, games and other content. Together, the hardware creates a stable foundation for daily use and more demanding streaming services.
Google TV and Solar Remote: Smart Features Without Wasting Batteries
The Google TV platform brings together films, series, live TV and content from various apps in one clear place. On the home screen, you see personalised recommendations, so you can discover new content faster without the hassle of browsing individual services. The remote control with solar charging uses ambient light, reducing the need for frequent battery changes. Combined with Wi-Fi 6 and Bluetooth 5.2, the Haier M90 becomes a modern home entertainment centre with a fast and stable connection.
Hands-free Voice Control: Control with Your Voice, Without the Remote
Thanks to the built-in microphones and Hands-free Voice Control, you can control the TV with your voice even without the remote control. Simply address the Google Assistant with the phrase “Hey Google” (in English) and then state your request – search for a film, launch an app, adjust the volume or check the weather. The TV thus becomes a practical assistant that can even handle basic smart home control. The control is convenient, fast and natural, especially when your hands are full.
HaiCast & Chromecast: Easy Content Streaming and Mirroring
The Haier M90 supports both built-in Chromecast and Miracast-based HaiCast technology. This makes it easy to share your Chromebook, phone or tablet on the big screen – whether it's a YouTube video, holiday photos or a presentation. HaiCast enables smooth screen mirroring from Android devices and Windows PCs in up to 4K resolution, while Chromecast built-in™ is used for quickly sending content from thousands of compatible apps on Android and iOS. In practice, this means universal and convenient wireless streaming.
Haismart: The Hub of Your Smart Home with the hOn App
The Haismart platform turns the Haier M90 TV into a smart home hub. Through the hOn app, you can monitor the status and control compatible Haier appliances – such as a washing machine, dryer, oven or air conditioner – directly from the TV screen. All important information is in one place and you don't have to switch between multiple apps on your phone. The M90 thus not only serves for watching content, but also helps with the daily running of the household.
Wi-Fi 6: Lightning-Fast and Stable Connectivity for 4K Streaming
Wi-Fi 6 support ensures a fast and stable wireless connection even in households where multiple devices are connected to the network at the same time. Higher throughput and lower latency improve 4K content streaming, online gaming and the use of cloud services. Videos load faster, buffer less, and the control of smart features is generally snappier. The Haier M90 is thus ready for modern home networks and future data demands.
M90 Design: Minimalist Elegance with a Metal Base
The Haier M90 series relies on a clean, modern design with a thin profile and narrow bezels that let the picture itself stand out. The TV looks elegant both on a TV stand and when hung on the wall using a VESA 300×400mm mount. The metal base ensures stability while also giving it a subtly premium feel. Thanks to its minimalist design, it easily fits into most interiors and becomes a natural centrepiece of the living room.
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CANDY HOOVER GROUP S.r.l, Via Privata Eden Fumagalli, 20861 Brugherio (MB), Italia +39.039.2086.1, [email protected]; https://corporate.haier-europe.com/contact-us/
Specifications can be changed without notice. Images are for illustrative purposes only.
