Až osm procent zákazníků Alza.cz nakupuje přes mobil

About UsPress & MediaPress reportsAž osm procent zákazníků Alza.cz nakupuje přes mobil

Praha, 11.2.2014 (ČIA) – Nákup prostřednictvím mobilního telefonu uskuteční v e-shopu Alza.cz až 8 % všech zákazníků firmy.

Informovala o tom PR manažerka Alza.cz Šárka Jakoubková. Ze statistik dále vyplynulo, že přístupy z mobilních telefonů tvoří 15 % celkové návštěvnosti e-shopu. Š. Jakoubková odhaduje, že do roku 2015 by se mohl podíl nákupů přes mobil zvýšit až na 25 %. Přitom ještě v roce 2011 představoval podíl na celkovém počtu on-line nákup v některých e-shopech 1 %. Prostřednictvím mobilů přitom lidé nakupují především levnější položky, v případě Alza.cz zejména příslušenství k počítačům a elektronice.

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