

Achieve a luxurious colour result with this legendary long-lasting colour by Ľoréal Paris Préférence with highly resistant colouring ingredients. It is enriched with Hi-Shine Complex, which gives hair a high shine. The bold and intense colour will keep your hair vibrant for up to 8 weeks*. Perfect for women of all skin tones. It also covers grey hair perfectly. The final care of Ľoréal Paris Préférence protects against UV rays and contains nourishing vitamin E to leave hair silky soft.

Discover a unique oil in a gel formula that gently wraps each hair and locks colour pigments inside. Revolutionary gel hair colour, with new technology enhanced with non-drip oil for easier application covers 100% of grey hair and provides a vibrant and long-lasting colour result.
L'ORÉAL PARIS Préférence hair colour is the right choice for you because it is suitable for all hair types - straight, wavy, curly, fine or thick. It offers a wide range of modern colours and shades. It contains nourishing ingredients that protect hair from damage.


Treat your hair colour like a professional. The revolutionary L'ORÉAL PARIS Préférence gel hair colour will make this dream come true. An innovative gel hair colour that combines the expertise of professionals with simple application for home use.
Included in the package is the gel colour PARIS Préférence Vivid Colors 4.261 Venice,method of dyeing: complex colouring, oxidizing agent, final care - conditioner to protect the shine, instructions for use and a pair of gloves.


Illustration of the result before and after hair colouring with L´Oréal Paris gel hair colours.

*Instrumental test



L’ORÉAL PARIS, 14, rue Royale - 75008 Paris France, [email protected], [email protected], [email protected], https://www.lorealparis.cz/, https://www.lorealparis.hu/, https://www.lorealparis.sk/
Specifications can be changed without notice. Images are for illustrative purposes only.