Beginner's Guide

In the book you will learn:
* what a good trader needs to know;
* what customers like and don't like to hear;
* how to ask the right questions and when it is better to keep quiet;
* how to impress with body language;
* how to prepare for a business interview and how to conduct it ideally;
* how to fight stage fright and fear;
* how to handle conflict situations;
* how to search and find your customers;
* how to build a long-term relationship with a client;
* how to deal with the customer and what is important to them;
* how to use different sales techniques;
* how to negotiate and argue effectively;
* what to do if the customer disagrees;
* how to avoid unnecessary mistakes and be as successful as possible.