Business fundamentals and the entrepreneurial process

The present publication presents a foundation for entrepreneurship based on entrepreneurial discovery, assessment and exploitation of business opportunities. In the theoretical part we deal with the market process and competition, we analyze the relationship between entrepreneurship and the theory of the firm. Our main focus is on business opportunities and the cognitive and individual characteristics of the business.

The application part presents a model of the entrepreneurial process consisting of fifteen steps, which can be considered as a certain guide for a new starting entrepreneur. The publication will be welcomed especially by entrepreneurs in all fields of business, but especially by start-up entrepreneurs. Students and lecturers will also find the book useful.