Communication and presentation

Today, when most of what we do involves collaborating with others, communication is increasingly the deciding factor between success and failure. How many good ideas have been lost because their creator couldn't explain them to others – essentially, couldn't sell them? How many relationships have fallen apart not because people stopped loving each other, but because they couldn't express themselves? And how much hatred has been born from misunderstanding?

In the new edition of this book by a renowned lecturer and consultant, you will learn how to behave in the most common communication situations – when you need to understand something, explain something, have a conversation, lead a discussion, ensure someone remembers something, persuade someone, or even motivate them to take a specific action. The third edition is supplemented with a chapter on the evolution of communication and an original perspective on the hopes and risks of communication in contemporary society. The readable and practical explanation is interspersed with numerous illustrations and real-life examples.

Communication habits have been a significant factor in success and survival since the beginning of life itself. They haven't lost their magic today, in our modern world of global networks, universal problems, and shared hopes. Learn from a book co-authored by the silent partner of contemporary communication practice.

✓ How to create attention, interest, and trust
✓ The emotional and value-based content of messages
✓ Disseminating information and preventing rumours
✓ Argumentation and handling objections
✓ Communication in conflicts and crises
✓ The risks of modern communication