Crisis management of the company

The company is affected by a number of phenomena, that threaten the achievement of corporate goals and often the very existence of companies - it is not only a super-competitive environment, but also macroeconomic, Political, Technical, technological and other phenomena. The most common approach of corporate management is to deal with a crisis only when it occurs in the company. A crisis situation may arise, for example, due to the inability of a company to meet its obligations, as a result of an accident, an environmental disaster or a scandal. It is estimated that around 90% of corporate crises are caused by the management's decision-making or unpreparedness for the crisis. The book by a renowned expert and his collaborator focuses primarily on permanent corporate activities, aimed at eliminating the possibility of a crisis, and if a crisis arises in the company, so that it can be identified at the stage when corporate resources are not weakened by the crisis, thus increasing the success rate of bringing the company out of the crisis. You will learn possible procedures for creating systems in
early warning, crisis scenarios and plans or for crisis communication. The book is intended primarily for managers and entrepreneurs, as well as students of economics faculties of universities.