Effective crisis communication

Crisis communication is called the queen of public relations. It is the communication of a company or institution in situations where its reputation, stability or security is threatened by a crisis event or negative publicity. The book Effective Crisis Communication, which is unique on the Czech market, shows concretely and with examples from practice, as companies have, institutions and managers to act, in the face of a crisis. The author, who is an experienced expert in this field, discusses in detail the different stages of crisis communication - before the crisis, during the crisis and after its resolution. It explains the role of media and journalists in crisis communication and the importance of corporate reputation in the context of the needs and interests of key stakeholders. The reader will also learn about the pitfalls of the Internet and online social media and the possibilities of their use in crisis communication. Attention is also paid to pressure groups and their role in creating and fomenting crisis situations.