Event marketing

How to attract and win customers for your business and brand in the long term with immersive experiences in the form of exciting adventures, thrilling sports matches and other events? How to plan, stage and execute experiences as part of your corporate marketing communications and brand strategy? How to evoke psychological and emotional stimuli that will support the image of the company and products, and thus the business objectives? Find out more in the first publication on event marketing in Czech. The author also deals with the integration of event marketing into the marketing communication mix. Step by step, using examples of successful events of well-known companies, it goes through the process of planning, organizing and evaluating exceptional events and special performances that connect the chosen communication message with an experience perceived by all the senses. The publication contains a large number of colour photographs, pictures and graphs.