Fashion management

This unique publication covers all the main aspects that influence the production and sale of fashion goods. It introduces the individual categories of fashion (haute couture, ready to wear, fast fashion, slow fashion) and the entire cycle from trend creation through design and production to sales. It introduces the tasks of a merchant who deals with the selection and ordering of goods, shows the risks involved, but also explains other elements of the fashion business.

The book also introduces the reader to the position of the fashion industry in the societal context and shows not only its attractive face, but also its shadow sides, especially its harmful impact on the ecology and inhumane working conditions in the production of goods in developing countries. There is also an introduction to the basic legal issues related to doing business in the fashion industry, branding and the fight against counterfeits, as well as the specifics of certain contractual relationships.

This unique publication is intended especially for people who are involved in the fashion industry or who work in it as salesmen, marketers, designers, etc. However, the book will also be appreciated by students and the general public who are interested in fashion.