Handmade business

You're creating. You produce. You're forging. Your products fill you with happiness and your surroundings cheer you on. Every now and then you hear that you could make a living at it. But how? How exactly do you turn a beloved hobby into a viable project that makes money without losing the joy of creating?

Fortunately, you are no longer alone! The first Czech book for handicraft makers systematically guides you step by step through everything you need to know and do. The author draws not only on her consulting practice, but also on foreign strategies adapted for our market, as well as on her own experience with handicraft. His insights will make you think about products, customers, their motivation to buy, and with practical examples and concrete tips, he will teach you how to think and act in a business-like way.

Don't rely on luck: The path from hobby to business is winding and requires knowledge of many different disciplines. But now you hold the map for the right direction!