Heureka!
E-book, Czech
Heureka!
How to Build a Scale-Up from a Start-Up
For true leaders.
For founders and CEOs of start-ups.
For every employee who wants to make a change.
Tomáš Braverman shares his fascinating journey as the leader of the Czech price comparison site, Heureka. A journey that lasted ten years, during which he took part in Heureka's unique transformation from a local price comparison tool to an international platform operating in nine European countries. The author shares the experiences (and juicy details) gained while leading a fast-growing company, emphasising the importance of data-driven strategic planning, effective management, and rapid adaptation in the ever-changing e-commerce environment.
Through authentic stories and proven methods, the book provides useful advice not only for those aspiring to a successful transformation from the start-up phase to a sustainable scale-up, but also offers much-needed inspiration and motivation for anyone wanting to successfully manage the growth of their business, project, team…
A detailed analysis of the key stages of Heureka's growth reveals the difficult tasks and sudden crises he had to face as a leader – from building new teams and behind-the-scenes intrigue to international expansion. Braverman stresses how crucial it was to build robust processes and introduce a culture of feedback within the company. In individual chapters, he also focuses on the importance of long-term vision and flexibility, where Tomáš learned from his own mistakes and turned them into valuable lessons.
Tomáš Braverman
Tomáš Braverman is a prominent figure in the Czech e-commerce scene. He graduated in International Trade from the Prague University of Economics and Business. He is best known as the CEO of Heureka.cz, where he successfully managed its international expansion. He now serves as the CEO of Slevomat Group and as an independent consultant, helping his clients with scaling and developing their digital businesses. He also produces podcasts, in which he interviews prominent figures from the business world about their professional journeys, successes, and missteps. He lives in Prague with his wife and two children.
Jan Melvil Publishing s.r.o., Roubalova 383/13, 602 00 Brno 2, Česká republika, www.melvil.cz
