How opinions change

The surprising science of belief, opinion and persuasion The audiobook takes you through a thorough exploration of the reasons why some people never change their minds and others do, and of course doesn't leave out one of the biggest issues of our time - post-facticism and the world of conspiracies. What made a prominent YouTube conspirator finally see that the 9/11 attacks were not a hoax? It also attempts to answer questions: How is it even possible to change someone's or your own mind? How do voters' views shift from neutral to decisive? Can large-scale social change only happen after a generation dies out? And how are our opinions actually formed and what does logic and our emotions have to do with all this...? The audiobook How Minds Change is a scholarly account of the transformation experience from one of our greatest thinkers in the field of logical thinking and author of the bestselling You're Not So Smart, David McRaney. When self-deception expert and psychological nerd David McRaney started writing a book about how to change someone's mind in a single conversation, he never expected to change his own. His theories have been shattered by the "conversion" of a hardliner to the alleged truth of the events of 9/11 - prompting him to search even more deeply for answers to the question of how to persuade, but also why we believe anything at all, from the perspective of an observer. Delving into the latest research by psychologists and neuroscientists, the audiobook explores the limits of logical thinking, the power of groupthink, and the effects of deep agitation. It is told with McRaney's traditional sense of humor, compassion, and scientific curiosity. It's a surprising journey into the world of cult members, conspirators and political activists, from protesters at Westboro Baptist Church to LGBTQ rights activists in California. This audiobook definitely makes us think about our own motives and beliefs as well. It also encourages us to a concept so necessary today - and that is empathy. In an age of dangerous conspiratorial thinking, can we do better thanks to empathy? Listen in as this remarkable exploration reaches surprising and thought-provoking conclusions to demonstrate the rare but transformative circumstances in which opinions can and do change. They said about the title "An enlightening and encouraging explanation, why the paralyzing madness in society may not be permanent, and an encouragingly actionable guide to it, how to change, Among other things, themselves." - Douglas Rushkoff, by "Read this book thoroughly - it will change your attitude to dealing with one of the most difficult relationship challenges: to change the views of the people we care about without damaging the relationship itself." - Tessa West, professor of psychology at New York University and author of