Name: International marketing
Brand: Grada
SKU: EK15666
Price: 10.91 EUR
Availability: InStock
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Author: Hana Machková

2015, Czech, 200 pages

Advertising, Marketing & Business

10.91 €

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Code: EK15666

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International marketing 10.91 € Available for reading

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International marketing

The new edition responds to the dynamic developments in international marketing, especially in digital marketing and brand management. The author deals with international marketing comprehensively - from environmental analysis to strategic planning to marketing mix. Examples and case studies supplement the explanation.

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Specifications

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Author

Hana Machková

Počet stran

200 pages

Rok vydání

2015

Nakladatel

Grada

Language

Czech

Author

Hana Machková

Počet stran

200 pages

Rok vydání

2015

Nakladatel

Grada

Language

Czech

Available format

ePUB, Kindle (Mobi), PDF for ebook readers

Type of protection

Without protection

More Specifications

Grada Publishing a.s., U Průhonu 22, Praha 7, 17000 Česká republika, 220 386 401 [email protected]

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