Managerial Economics

In the new edition of the most widely used publication on company management, you will find the necessary information on all activities, performed by economists and managers in companies (investment and financial activities, purchase, Production, innovation and marketing, analyses, controlling and internal audit), you will get acquainted with the variables characterizing the economic activity of the company (revenues, Costs, result) and the property and capital construction of the company. You will find out what is involved in setting up a company, merging companies, internationalization of corporate activities, rehabilitation and dissolution of a company. Compared to the previous edition, the entire text is supplemented with new knowledge and updated in connection with new legal regulations, tax changes and developments in the Czech and global economy. The issues of financial crisis management, business recovery and insolvency management, strategic cost management and performance measurement are expanded, innovation and purchasing are added. The author team of the book consists of leading experts from the University of Economics in Prague and the Czech Technical University in Prague.