Manipulative rhetoric

We've been worthy, now it's time for top-notch rhetoric –
manipulative, provocative and guaranteed to succeed!
Do you want to be able to covertly influence others to your advantage? Do you want to stand out confidently, even if you have no idea what you're talking about? Do you want others to believe your truth?
Principle number 1: Know your opponent.
Principle number 2: Never mind.
Principle number 3: Manipulate before they manipulate you!

We manipulate all the time. As children, colleagues, partners, parents… Manipulation need not be immoral and need not harm others, even if we ourselves benefit from it. So don't be afraid of manipulation!

In his book, the internationally successful rhetoric trainer reveals the most effective manipulative techniques and tricks. You will learn how to force consent, how to generate sympathy, how to end unpleasant discussions or how to use deceptive arguments and manipulative body language. You will also learn to use tricks of language, argumentative fallacies and cognitive distortions. With his tips and advice you will always and everywhere have the last word!