Name: Marketing communication and public relations
Brand: Karolinum
SKU: EK45619
Price: 6.36 EUR
Availability: InStock
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2023, Czech, 120 pages

Media, Journalism & Communications » Humanities & Social Science, Educational & Technical, eBooks

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Marketing communication and public relations

This dictionary, created by a team of authors from the Faculty of Social Sciences at Charles University, is a counterpart to the successful Practical Encyclopaedia of Journalism, which has seen several editions. It contains over two hundred and fifty explanatory entries that provide a fundamental understanding of the key concepts in the field. It is intended for students as well as professionals who encounter marketing communication concepts in their work.