Pre-certification 21.59 € Available for download and listening
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Pre-certification
"Tame" your audience and learn to influence them within healthy limits
How wonderful it would be if you could attract an audience with such a gigantic force that they simply couldn't refuse you. Do you want to be able to do that? This audience doesn't have to be just a partner or fidgety kids. They can be your business partners, your e-shop target group or a customer in a brick-and-mortar car shop. Make sure they can be convinced. The most important thing is not the message itself, but how we impress the listener before it.
It's not about changing the attitudes or opinions of your audience. You just need to get your audience in the right frame of mind before you ask them to do anything. It'll get you where you need to go. Painlessly.
What an audiobook from the foremost expert on persuasion, Roberto Cialdini: - what is the privileged moment in which you have the greatest chance to influence others - how to use what the audience is focusing on right now - which marketing and advertising practices work or don't work, and why - how attractors that automatically attract attention work, and how magnetizers that can hold attention - about the incredible power of subconscious associations to alter our judgment
Robert B. Cialdini
Dr. Robert B. Cialdini is the most cited social psychologist of today, who has been working on the mechanisms of influence and persuasion throughout his career. His book Weapons of Influence - Manipulative Techniques and How to Counter Them (Influence) is widely recognized as a foundational work in the field. Cialdini's work combines research into the practices of communication professionals (marketers, salespeople, advertising and PR people) with scientific, behavioural experiments. Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State University, USA. At the same time, he is the director of INFLUENCE AT WORK (www.influenceatwork.com), an international company that provides consultations and training on how to use the author's findings in practice; Cialdini was, for example, an advisor to Barack Obama during his election campaign.
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