Presentation in marketing communications

Today's world is criss-crossed by billions of different messages and information. Despite the dynamic development of electronic media and technology, it is one of the ironies of our times that communication in the world is becoming increasingly difficult. It turns out that structured and comprehensible communication, brought to the world by marketing, should become part and main theme of the global educational programme. Presentation is nothing more than one of the many tools of personal marketing communication. It is becoming a daily bread not only in marketing - almost nobody can do without the ability to present themselves today. The book contains basic definitions of presentation skills in terms of talent, discipline and techniques. It provides a system for planning and organizing presentations, analyzes the target group for whom the content of the presentation is intended, recommends presentation tools and aids, and preparation technologies. It gives an overview of the basic stylistic approaches, shortcomings and mistakes and does not forget about virtual presentation via phone, video, web or e-mail.