Prime time

Measuring time is one of the oldest human intellectual activities. Personal timekeeping devices have also changed over time, from the first pocket-sized bulky movements to the wristwatches of today. The Czech Republic is one of the few countries in the world where they are produced. It is a seventy year old history, written in 1949 in Nové Město nad Metují, where they started to develop them.

The history of local production consists of the enthusiasm of the first designers, iconic models, new machines, production in the hundreds of thousands and the near extinction of production. Currently, we are witnessing a unique restart, whereby the Czech Republic, thanks to the New Town Primes, ranks among the few countries in the world that have mastered an extremely demanding production technology. Can you estimate how many of the smallest screws will fit into a cubic centimetre? In the book you will find out. And when you realize that there is still an exact thread on them…

And you will also learn about the successful collector's limited series that have significantly increased its competitiveness and awakened further interest in the brand for 2008.
This elegant, richly illustrated book gives an insight into the modern history of the watchmaking industry in the Czech Republic.