Public relations and politics

This unique publication by a renowned Czech author introduces the basic issues and techniques of power and political practice in the management of society-wide affairs in the environment of modern, mass society. Power elites, represented mainly by political and economic powerbrokers, need the consent, understanding and cooperation of the public to govern, which empowers politicians to manage public affairs. By their choice, the public also to a large extent transfers to them their own destinies, which are closely linked to the political management of the societal processes. The relationship between the power elite and the public is very sophisticatedly cultivated in developed liberal democratic states through public relations tools and techniques. Whoever understands and masters the fundamental issues of the theory and practice of PR (influencing opinion) - creating consent among citizens, gains the ability to significantly control their own destiny in the environment of modern or " postmodern" companies, can influence and not
It's easy to manipulate.