Public relations as influencing opinion

The new, expanded edition of this unique publication is intended for those interested in the field of communication, manipulation, influencing opinion and creating consent - public relations. The book is intended especially for students of communication and PR, PR and marketing workers, journalists, politicians and others who need to communicate effectively with the public or interest groups. The publication is unique in its complexity and breadth of treatment of the topic. The third edition includes new chapters on PR, advertising and marketing, PR and ideology and PR and ethics. The theories and arguments presented are supported by examples from social practice. The author perceives the practice of influencing opinion - shaping consent - as the competence of the elite. Therefore, in addition to the traditional content of similar manuals, such as the rules of crisis communication or the main tools and techniques for communicating information, it presents current trends in public relations, including its role in the information war. The book also critically glosses over many traditional myths propagated by some PR entrepreneurs.