Rhetoric

The original publication from the pen of a leading Czech expert shows the importance of linguistic communication both in terms of ordinary communication between people and in terms of professional speech. The book differs from competing books in its focus on the speaker's cultural expression, his motivation to improve the strategy of successful personal negotiation. It also emphasizes the means of good public speaking, stress management and rhetorical skills. It is a reminder of the necessity to care for the spoken word in today's information society. It is enriched with a number of exercise texts. The main target group is students and then everyone, who work with people (educators, HR, Lecturers, dealers, Managers, consultants, etc. )