Spam

The book is intended for several groups of readers, from the general public, to companies, to webmasters and other ICT professionals. It offers a view not only from the point of view of information and communication technologies, but also from the marketing-psychological point of view, with ethical-moral insertions. It contains specific instructions and advice on how not to increase the volume of spam in your inbox; how to write personal messages so they don't look like spam; and how companies can ethically and legally reach out to their regular and potential customers. Included is a commented overview of ways in which email addresses can be protected when published on the web, while adhering to the site's validity and accessibility policies. It is followed by a general overview of the most widely used antispam solutions, with their advantages and disadvantages. The legal aspects of the spam issue are mentioned, with considerations of the moral boundary between spam and acceptable advertising. The text also reveals some of the internal principles used to spread spam, and includes thoughts on future developments.