Starting a business

A team of experienced writers will advise you on how to come up with new ideas, how to check customer interest and which tools to use to generate interest in your product or service. You will learn what the trends in business are and what to look out for when choosing a partner and what not to forget when managing employees.

You will get an overview of what types of business models exist and what characteristics make them successful. You will learn about financial statements, their structure, how important information for financial management is provided by each financial statement and how to do financial planning correctly.

Find out where you can find the information you need about setting up a business and the legislation in force, the different forms of business support and the organisations that can help you in your business. You will learn about the principles for drawing up a business plan and how it should be structured.

The book contains definitions of basic business terms, practical examples, valuable advice and tips for aspiring entrepreneurs. For inspiration, you will also find three case studies of budding entrepreneurs.

The book will be appreciated by both aspiring entrepreneurs and owners of growing companies who want to expand their knowledge of business, learn about examples from other companies and find advice and tips on how to successfully grow their business. The book is also intended for students of universities with a focus on business and management and participants of training courses with a focus on economics and business management.