Strategy development and strategic planning
E-book, Czech
Strategy development and strategic planning
The second edition of the publication is newly devoted to the use of future scenarios for the creation of strategy options and for the selection of the most suitable option in terms of risks and opportunities of future development. The book is further expanded to include strategic innovation management. The section dedicated to the optimization of project portfolios reflects the current research activities of the author's team.
Experienced authors focus on strategic management, measurement and management of corporate performance and the creation of a set of strategic plans, including resource planning to ensure their security. The strategic investment and financial plans are the key elements of the strategic plans, and therefore their creation, analysis and evaluation, including the application of computer support, is the subject of the next part of the book.
As well as quality strategies and strategic plans, it is important to carry out ongoing evaluation of the progress of their implementation, which is the focus of the chapter on evaluation of the chosen strategy and strategic controlling. The book does not neglect other important aspects of strategic management, such as growth management, mergers and acquisitions, strategic risk management including crisis management and information support for strategic planning using Business/Competitive Intelligence tools.
The authors of the publication are renowned experts with theoretical background and experience from senior management positions, including a specialist in the creation of computer support systems for financial planning and investment decision-making.
Specifications
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