This is marketing!

YOU CAN DO THE MARKETING YOU ARE PROUD TO SIGN UP FOR!
Over the past quarter-century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from every walk of life. Now, for the first time, it offers the essence of its marketing wisdom in one affordable and timeless package.

His concept is based on one fundamental idea: Excellent marketers don't use consumers to solve their own companies' problems, they use marketing to solve other people's problems. They don't just make a fuss – improve the world. The foundation of truly effective marketing is generosity, empathy and emotional labour.

Learn to define the smallest viable market. Then gain the trust of your customers within your market. Listen to their life stories to understand them and help them find what they are looking for. And above all, give people the tools to help them achieve their goals.
It's time to stop lying, spamming people and being ashamed of the work you do. It's time to stop spending money on stolen attention, it won't pay off in the long run. It's time to stop confusing social media analytics with actual customers. It's time to be seen. To do this, you first need to learn how to look.