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Televisions

When choosing a television, you should first consider whether you want a model with or without smart features. You should also consider the size, resolution, optimal viewing distance, refresh rate, type of tuner (terrestrial, cable or satellite broadcasting), and other practical functions.

Continue

Classic or Smart – Which is Better?

Smart TV 

In addition to standard television broadcasts, smart TVs allow you to watch Youtube videos, view pictures and videos from your mobile phone or tablet, and much more (functions vary from model to model). To use all these functions you must be connected to the Internet. Compared to traditional TVs with similar image quality, Smart TVs are slightly more expensive.

Classic TV

Compared with smart TVs with similar picture quality, classic TVs are cheaper but don't have the range of functions that smart TVs offer. Instead they are only suitable for watching TV and playing movies from a computer or DVD/Blu-ray player.

What else should I consider when buying a TV?

Consider the optimum viewing distance, size and resolution.

When choosing the size and resolution of a television, you should consider how far you will be sitting from the TV.

Screen Size (1"= 2.54cm) / What you will see SD programs, DVD movies* HD programs, Blu-ray movies*
Up to 32" (approx. 81cm) 1.5 to 2.4m 0.9 to 1.3m
39-50" (approx. 99-127cm) 2.9 to 3.7m 1.5 to 2m
55-65" (approx. 140-165cm) 4 to 4.8m 2.2 to 2.6m
75-100" (approx. 191-254cm) 5.6 to 7.5m 3 to 4m

*A large proportion of television programs are now broadcast in SD resolution (576p), whereas some programs broadcast in HD (720p or 1080i).

  • To watch SD programs or movies on DVD, a model with a resolution of 1366x768 pixels will suffice.
  • To watch HD programs or movies on Blu-ray, we recommend a model with Full HD resolution (1920×1080 pixels) or higher.
  • If you plan to watch movies in 4K resolution (3840×2160 pixels or higher), choose from our range of 4K TVs.

Panel Refresh Rate

  • 50Hz panel - found on cheaper TVs. Compared with 100Hz panels, images are less smooth and sharp during fast-moving scenes.
  • 100Hz panel - provides sharp and smooth images during fast-moving scenes. You will really notice the difference in quality when watching sports or action movies.

TV Tuner Types

  • DVB-S/S2 - for receiving satellite television broadcasts.
  • DVB-C - for receiving cable television.
  • DVB-T - for digital terrestrial (aerial) broadcasting. 
  • DVB-T2 + HEVC - for digital terrestrial (aerial) TV broadcasting with the new standard. 

It is important to make sure that the place where the TV will be used has access to the same type of broadcast that the TV itself supports. Don't forget to buy a cable to connect the TV to a satellite, antenna, or a cable TV socket.

Backlight (only LED LCD TV)

  • Direct TV with LED - compared with Edge LED, these models offer evenly backlit displays and truer black colour, providing better contrast. The disadvantage is the higher price and usually larger dimensions (depth).
  • Television with Edge LED - compared with similarly sized TVs with Direct LED, these models are often less expensive and have a smaller dimensions (depth). However, they usually provides less contrast and lower illumination. The difference is especially apparent towards the sides of the TV screen, which may be somewhat lighter.

Useful Features and Functions

  • WiFi - wirelessly connect your TV to a home network and the Internet.
  • Bluetooth - wirelessly connect a TV soundbar, speakers, headphones, keyboard or mouse.
  • USB connector - play movies from an external storage device; connect a keyboard or mouse.
  • Miracast feature - wirelessly display photos or play videos from your phone and tablet on your TV.
  • Widi function - wirelessly view pictures, play videos, or display your laptop screen.
  • PIP / PBP / POP - watch two television stations at once.
  • CI slot - insert the card and connect directly to a TV with a satellite or cable television outlet. So you don't need to purchase a set-top box.
  • PVR (Personal View Recorder) - record a film, serial or program on a USB disk or flash drive. On a TV with a dual tuner you can simultaneously record one TV station while watching another.
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1,002 Results
65" Samsung QE65S95H - Television
Free delivery
to Alza branch
65" Samsung QE65S95H
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 4× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 400×300, 70 W speaker(s), DTS Digital Surround and Dolby Atmos, F
3,299 €
Buy
On the way 5 pcs
Expected 16/06/2026
Order Code: WR173l9c
77" Samsung QE77S95H - Television
Free delivery
to Alza branch
77" Samsung QE77S95H
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 4× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 400×400, 70 W speaker(s), DTS Digital Surround and Dolby Atmos, F
3,999 €
Buy
On the way 3 pcs
Expected 16/06/2026
Order Code: WR173n5
75" Sony Bravia 7 II (K75XR75M2PB. CEI) - Television
Free delivery
to Alza branch
75" Sony Bravia 7 II (K75XR75M2PB. CEI)
Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 40 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, C
+Gift Bluetooth Speaker SONY with a value of 198.90 €
2,999 €
Buy
On the way 2 pcs
Expected 19/06/2026
Order Code: WS8015a14
85" Sony Bravia 7 II (K85XR75M2PB. CEI) - Television
Free delivery
to Alza branch
85" Sony Bravia 7 II (K85XR75M2PB. CEI)
Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×400, 40 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, C
+Gift Bluetooth Speaker SONY with a value of 198.90 €
3,699 €
Buy
On the way 1 pcs
Expected 19/06/2026
Order Code: WS8015a15
77" LG OLED77C64LA - Television
Free delivery
to Alza branch
77" LG OLED77C64LA
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, D
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 2,999 €
Pre-sale price 3,599 €
Expected June 1, 2026
Order Code: WK6016c13
50" Sony Bravia 7 II (K50XR75M2PB. CEI) - Television
Free delivery
to Alza branch
50" Sony Bravia 7 II (K50XR75M2PB. CEI)
Television - SMART, 127cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 40 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F
+Gift Bluetooth Speaker SONY with a value of 198.90 €
1,899 €
Buy
On the way 5 pcs
Expected 19/06/2026
Order Code: WS8015a11
100" Samsung UE100M90H - Television
Free delivery
to Alza branch
100" Samsung UE100M90H
Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 600×400, 20 W speaker(s), DTS Digital Surround
2,399 €
Buy
On the way 2 pcs
Expected 16/06/2026
Order Code: WR173y1
98" Samsung UE98U9072H - Television
Free delivery
to Alza branch
98" Samsung UE98U9072H
Television - SMART LED, 249cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 600×400, 20 W speaker(s), DTS Digital Surround, F
1,999 €
Buy
On the way 5 pcs
Expected 16/06/2026
Order Code: WR173x1
77" LG OLED77G64LW - Television
Free delivery
to Alza branch
77" LG OLED77G64LW
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 3,199 €
Pre-sale price 3,999 €
Expected June 1, 2026
Order Code: WK6016c9
65" LG OLED65C64LA - Television
Free delivery
to Alza branch
65" LG OLED65C64LA
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 1,999 €
Pre-sale price 2,399 €
Expected June 1, 2026
Order Code: WK6016c14
77" LG OLED77T49LA - Television
Free delivery
to Alza branch
77" LG OLED77T49LA
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, G
Pre-sale price 49,999 €
Expected May 2026
Order Code: WK6016c3
77" LG OLED77W69LA - Television
Free delivery
to Alza branch
77" LG OLED77W69LA
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, F
Pre-sale price 4,999 €
Expected June 1, 2026
Order Code: WK6016c2
83" LG OLED83C64LA - Television
Free delivery
to Alza branch
83" LG OLED83C64LA
Television - SMART OLED, 210cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 400×400, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, D
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 3,599 €
Pre-sale price 4,399 €
Expected June 1, 2026
Order Code: WK6016c12
97" LG OLED97G64LW - Television
Free delivery
to Alza branch
97" LG OLED97G64LW
Television - SMART OLED, 246cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, F
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 20,999 €
Pre-sale price 24,999 €
Expected June 1, 2026
Order Code: WK6016c7
83" Samsung QE83S85H - Television
Free delivery
to Alza branch
83" Samsung QE83S85H
Television - SMART OLED, 210cm, 4K Ultra HD, 100 / 120Hz (100Hz), DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 400×300, 20 W speaker(s), DTS Digital Surround and Dolby Atmos, E
3,599 €
Buy
On the way 2 pcs
Expected 16/06/2026
Order Code: WR173o1
43" Samsung The Frame QE43LS03H - Television
Free delivery
to Alza branch
43" Samsung The Frame QE43LS03H
Television - SMART QLED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 200×200, 20 W speaker(s), DTS Digital Surround and Dolby Atmos, F
999 €
Buy
On the way 2 pcs
Expected 16/06/2026
Order Code: WR173h1
43" Hisense 43E7S PRO
Television - SMART QLED, 109cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10+, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 200×300, DTS:X and Dolby Atmos, F
+Gift Subscription Antik TV after registration with a value of 73.20 €
New arrival 499 €
Buy
On the way 2 pcs
Expected 15/06/2026
Order Code: HIS022x8ax5
43" LG 43QNED86B6B
Television - SMART, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Mini LED, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 200×200, 20 W speaker(s), Dolby Digital AC3, F
Pre-sale price 579 €
Expected June 1, 2026
Order Code: WK6016c50
32" LG 32LB650B6LA
Television - SMART LED, 81cm, Full HD , 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 2× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 200×200, 10 W speaker(s), Dolby Digital AC3, E
Pre-sale price 199 €
Expected June 1, 2026
Order Code: WK6016c100
83" LG OLED83W69LA - Television
Free delivery
to Alza branch
83" LG OLED83W69LA
Television - SMART OLED, 210cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, F
Pre-sale price 6,999 €
Expected June 1, 2026
Order Code: WK6016c1
50" LG 50MRGB86B6A - Television
Free delivery
to Alza branch
50" LG 50MRGB86B6A
Television - SMART, 127cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 200×200, 20 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Pre-sale price 999 €
Expected June 1, 2026
Order Code: WK6016c39
48" LG OLED48C64LA - Television
Free delivery
to Alza branch
48" LG OLED48C64LA
Television - SMART OLED, 121cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Pre-sale price 1,399 €
Expected June 1, 2026
Order Code: WK6016c16
65" LG OLED65B65LA - Television
Free delivery
to Alza branch
65" LG OLED65B65LA
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 1× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Atmos and Dolby Digital AC3, F
Pre-sale price 1,999 €
Expected June 1, 2026
Order Code: WK6016c20
65" LG 65QNED93B6A - Television
Free delivery
to Alza branch
65" LG 65QNED93B6A
Television - SMART, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 400×300, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, G
Pre-sale price 1,399 €
Expected June 1, 2026
Order Code: WK6016c42
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