40" LG 40UF7727

A TV with Ultra HD, which delivers a much smoother image than Full HD. Breathtaking picture is complemented by the advanced surround sound that pushes the boundaries of the perception of depth of the sound and its dynamics. The device uses the platform webOS 2.0, and you will also have a lot of fun with using the magic remote.

Key features

• Stunning images thanks to the Ultra HD
• An increase in lower resolution for maximum image quality (Upscaler)
• User-friendly system environment WebOS 2.0
• Multichannel audio Ultra Surround
• Support of future standard for video compression (HEVC)
• Magic remote

Razor sharp images

An ultra HD image rendering is making the picture sharper to the smallest detail. It delivers 8.3 million pixels, which is 4 times greater than Full HD, and the result is a perfect spectacle with clear details even from a close distance. The good news is that thanks to the 4K image enhancement, 4K Upscaler, you can now enjoy great image even during television broadcasts, movies and sports. This technology enhances the detail almost to the quality of 4K, which will enable a new and exciting visual experience.

Friendly user interface

WebOS operating system will enable you to enjoy your entertainment. It has a clear and easy user interface that is simple to understand, so that you avoid a complex initial setup. Everything is a matter of just a few steps without any complexity, so that you can enjoy the fun from the very beginning. Press the Home key to select content and functionality of the launcher located at the bottom of the screen. The launcher allows you to switch between television broadcasting and other content according to your needs.

Magic remote

The television has a magical remote control, Magic Remote, which is a lot of fun. It frees you from any difficulties when controlling the TV using the cursor, clicking and scrolling as it is with a computer mouse. It offers, for example, the Universal Control function for adjusting the picture and sound or enables the voice control. Become a master of the situation and enjoy being in command.

Ready for the future

The new standard for 4K video compression quality will be the HEVC compression format. It supports 4K video with a frame rate of 60 frames per second, resulting in a sharp display of fast motion images, without any blurring. The 4K quality content can now be streamed from the Internet or transferred via USB without the support of any other devices.