Alza Days
Alza Days - Personal Care
Phones, Smart Watches, Tablets
Computers and Laptops
Gaming and Entertainment
TV, Photo, Audio & Video
Major Appliances
Household and Personal Appliances
Kitchen and Household Supplies
House, Hobby and Garden
Toys, for Kids and Babies
Drugstore
Beauty
Pet Supplies
Sport and Outdoors
Car & Moto
Office Supplies and Stationery
Books
Food and Alcohol
Health
Our brands
Unsealed goods and bazaar
Experience 4K resolution by Sony and you will never want to go back. Relive all your favourite movies and TV shows in fine detail and superb colours. You can explore apps, play games, and browse the rapidly expanding selection of broadcast and web content in 4K. BRAVIA TVs bring more natural colours, now enhanced even further with a powerful 4K X1 chip and accurate color mapping technology. Its rich and vivid hues just pull you in. You can also enjoy the most extensive colour palette yet, courtesy to the unique TRILUMINOS display by Sony?.
The powerful 4K Processor X1 brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and upscaled to its best 4K resolution, from TV broadcasts, Blu-ray Discs, DVDs, or even 4K internet videos. You’ll enjoy incredible 4K images with stunning clarity, more lifelike colours and sparkling contrast.
Whatever you're watching, in 4K it's just better. Join Sony and explore the world of real entertainment in 4K at your own home. BRAVIA TVs can handle any television broadcast and movie source, from discs to online streaming. The TV is compatible with the latest 4K standards, including VP9, HDMI for 50p/60p, and HEVC, so you’ll be able to enjoy your content for a really long time.
The 4K Processor X1 improves detail using new algorithms, such as Noise Crusher. This new technology breaks noise down to small spots with low intensity, which preserves natural looking image texture with scattered and almost invisible noise.
With the 4K Processor X1, accurate colour mapping exceeds common colour enhancement and actually optimises individual colours in real time. This creates optimal colour balance, resulting in a beautifully rich and natural image. TRILUMINOS selectively maps colours across the wide gamut available to the screen, rather than simply expanding the colour range, subtle colours do not become oversaturated and unnatural.
The 4K Processor X1 dynamically controls the brightness depending on the noise and optimises the contrast depending on the bandwidth to achieve deep blacks and bright and vivid colours.
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Modes also include black-frame insertion for a blur-free and truly cinematic look.
The slimline styling blends effortlessly into a living room, enabling easier mounting on a wall. Because the screen has minimal bezels, you can focus on your entertainment with near edge-to-edge pictures. It’s an ideal blend of form and function for an immersive entertainment experience..
Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony's Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way ever.
Control your world of content with BRAVIA’s quick and intuitive interface. Flick up to find TV programmes, internet video, apps, photos and other content you want, or flick down to show extra functions which enhance your viewing. The unique One-Flick Remote allows quick and intuitive control, all without interfering with what you’re watching.
Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any connected USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.
Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching. The speaker with Bass Reflex technology produces clear, rich sound from clear highs to deep and extended lows.
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.
.png "Motionflow XR")
.png "Displej Triluminos")
.png "X-Reality PRO")
 (small).png "Smartphone Ready (MHL)")