77" LG OLED77C5ELB
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77" LG OLED77C5ELB
LG OLED77C5ELB Smart TV
77″ OLED TV LG OLED77C5ELB with 4K resolution and AI processor
The LG OLED77C5ELB is a smart OLED TV with a 195cm (77″) screen and a high 4K Ultra HD resolution. Its 100/120Hz refresh rate is easy on the eyes and ensures a smooth picture; Game Mode boosts the refresh rate up to 144Hz. It's powered by the Alpha 11 AI GEN2 processor with a host of features and certifications – for example, UL Perfect Black and Perfect Colour, which confirm the superior picture quality. The TV is controlled using a remote control with AI elements for easier use of your LG TV. When idle, LG Gallery+ Mode transforms the screen into a personalised art canvas with the option to integrate your own photos or videos with musical accompaniment. The built-in 40W speakers, combined with AI, provide a virtual 11.1.2 channel sound system, and when connected to a soundbar, they further enhance the experience of watching sports, films, or playing games.²⁰ Dolby Atmos and Dolby Vision technologies contribute significantly to the high picture and sound quality. The webOS operating system provides updates for up to five years.⁹ The Home Hub platform serves as a centre for controlling your smart home.¹⁹ Mounting the LG OLED77C5ELB smart TV on the wall improves the aesthetics and saves space in the room.¹⁵ With its consumption of 134–326kWh/1,000h, it falls into energy class F.
77" / OLED
Screen Size / Display Technology
4K Ultra HD / 100–120Hz
Resolution / Frequency
webOS
Operating System
40W
Sound Power
300×200
VESA
Key Features of the 77" LG OLED77C5ELB Smart TV
- OLED panel with a 77″ (195cm) screen size
- 4K Ultra HD resolution (3,840 × 2,160px)
- The LG OLED77C5ELB features the Alpha 11 AI GEN2 processor
- 100/120Hz refresh rate, Game Mode up to 144Hz
- Dolby Vision and Dolby Atmos technology
- webOS operating system with the Re:New programme (up to 5 years of updates)
- 40W 4.2 speakers with virtual 11.1.2 sound capability
- AI Magic Remote with voice control
- LG Gallery+ mode for displaying works of art and photos
- G-Sync, AMD FreeSync Premium, VRR support
- Cloud gaming capability (GeForce NOW, Xbox, Luna, etc.)
- Multi View function to display multiple sources at once
- Wall-mounting the smart TV with VESA mount to save space
- Google Cast and Apple AirPlay integration
- Energy class F (134–326kWh/1,000h)
Alpha 11 AI GEN2 Processor and Technology for a Superior OLED Picture
The SMART OLED TV is equipped with the Alpha 11 AI GEN2 processor, which upscales the image resolution to 4K quality with rich colours and high brightness. Artificial intelligence recognises objects with pixel precision and optimises the image for an undisturbed viewing experience. The Brightness Booster Ultimate feature provides up to three times brighter images.¹ Top quality is declared by UL Perfect Black, Perfect Colour and TÜV Rheinland True Visual Experience with Indoor Lighting certifications for watching TV day, night and in the dark.² AI Super Upscaling, AI Perceived Object Enhancer and OLED Dynamic Tone Mapping functions analyse each pixel and increase the resolution, brightness, depth and clarity of the image.³
Smart TV with AI Magic Remote and webOS Smart Features
The TV includes the AI Magic Remote with AI integration.²¹ The next-generation remote eliminates the need for another device – a motion sensor and scroll button partially replace the work of a classic mouse. Voice commands are also available.⁴ AI features include:
- AI Voice ID – recognises the user by voice and offers personalised recommendations⁵
- AI Search ⁶ – Microsoft Copilot lets you get more results and solutions
- AI Chatbot ⁷ – assistance with setup and troubleshooting
- AI Concierge ⁸ – personalised keywords and recommendations based on search and viewing history
- AI Picture Wizard – algorithms learn your preferences from 1.6 billion image options
- AI Sound Wizard – create a sound profile from over 40 million parameters
- “Hi LG” – activate voice commands
LG Gallery+ Transforms the TV into a Digital Canvas with Personalised Content
When you're not watching TV, the screen can transform into a vibrant art canvas with impressive scenery and videos.¹⁰ Thanks to personalisation, you can choose exactly the type of content you want to display. You can add pre-set music to the picture or connect a mobile device via Bluetooth. The function can also be used to display photos and videos taken with your smartphone.¹¹ The personalised control panel creates an environment similar to a smartphone or tablet. Widgets can display, for example, the weather, current time, sports results or your Google calendar.¹² Smart features include Always Ready, AI Brightness Control and a motion sensor.¹³
The LG OLED77C5ELB has 40W Speakers with AI and a Virtual 11.1.2 System
The OLED77C5ELB model features 40W speakers (4.2) and uses AI Voice Remastering technology to help create a balanced sound environment. The technology can extract voices, music and sound effects and then optimise the sound to be as clear as possible. Dynamic Sound Booster uses the power of the AI processor for an even more expressive sound performance. It uses deep learning to create a virtual 11.1.2 channel system that can fill the entire room with sound.¹⁴
LG OLED77C5ELB Smart TV Connectivity
The LG Smart TV offers a diverse range of connections:
- 3× USB 2.0
- HDMI Audio Return Channel – 2× HDMI eARC
- SPDIF
- Bluetooth 5.3
- CI Slot 1ea (except UK)
- HDMI output 4ea
- WiFi 6
- Simplink (HDMI CEC)
- 2× RF input (antenna/cable)
Multi View, LG Channels and Smart Content Sharing
The LG smart TV offers a wide range of entertainment options thanks to the Multi View feature, which allows mirroring of different devices via Google Cast or AirPlay.¹⁶ For example, you can split the screen into two parts and watch multiple sources at the same time. Another feature is LG Channels – a streaming service offering a variety of live and on-demand channels.
Smart TV with 4K 120Hz Game Mode, VRR and Cloud Gaming
The LG smart TV offers the ability to play thousands of games via LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and Xbox services. You can use a gamepad or the remote control to play. The LG OLED77C5ELB enables cloud gaming in 4K resolution at 120Hz with HDR support. The high-quality gaming experience is supported by G-Sync compatibility, 144Hz VRR, a low 0.1ms response time with Intertek certification, AMD FreeSync Premium and ClearMR 10000 certification.¹⁷
Dolby Vision and Dolby Atmos Technology for a Cinematic Experience
The LG OLED77C5ELB Smart TV expands the TV viewing experience with a range of modern technologies and features. Thanks to them, you can enjoy films, series and sports broadcasts in various lighting conditions throughout the day and evening. Dolby Vision, Dolby Atmos and Ambient FILMMAKER MODE play a significant role, preserving the creators' cinematic intent.¹⁸
¹ Brightness may vary depending on the model, screen size and market region. According to internal measurements, the peak brightness is three times that of the LG OLED B5 at a 10% test window.
² The LG OLED display is UL certified and measures Perfect Black according to the IDMS 11.5 Ring-light Reflection standard, which is based on typical indoor lighting (200 lux to 500 lux).
The LG OLED display is UL certified for perfect colours according to the IDMS 11.5 standards for circular light reflection.
The 65" LG 2025 M5/G5/C5/B5 is TUV True Visual Experience with Indoor Lighting certified. TUV's True Visual Experience certification means that the product has achieved the highest level of 'Perfect' in all five ambient image quality indicators (black, realism, perceived contrast length, gradation accuracy and ambient contrast modulation) when tested to IDMS 11.5 Ring-light Reflection standards up to 500 lx. The LG OLED display is UL certified and measures Perfect Black according to the IDMS 11.5 Ring-light Reflection standard, which is based on typical indoor lighting (200 lux to 500 lux). Actual performance may vary depending on ambient lighting and viewing environment. The LG OLED display is UL certified for perfect colours according to the IDMS 11.5 standards for circular light reflection. The 65" LG 2025 M5/G5/C5/B5 is TUV True Visual Experience with Indoor Lighting certified.
TUV's True Visual Experience certification means that the product has achieved the highest level of 'Perfect' in all five ambient image quality indicators (black, realism, perceived contrast length, gradation accuracy and ambient contrast modulation) when tested to IDMS 11.5 Ring-light Reflection standards up to 500 lx.
The LG OLED TV is certified by eyesafe® for its Circadian Performance Factor.
“Reflection-free” applies to OLED M5 83/77/65″ and OLED G5 83/77/65/55″ models.
“100% Colour Fidelity” and “100% Colour Volume according to DCI-P3” apply to 2025 OLED TVs.
The LG OLED display is UL certified for perfect colours according to the IDMS 11.5 standards for circular light reflection.
The LG OLED display is certified by Intertek for 100% colour fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
The display's reflectivity is defined as the Specular Component Included (SCI) value of 550nm, independently tested by Intertek.
According to Intertek's measurements, the value of LG OLED's reflection-free display is less than 1%.
The Colour Gamut Volume (CGV) of the display is equal to or higher than the CGV of the DCI-P3 colour space, as independently verified by Intertek. The LG OLED display is certified by Intertek for reflection-free performance as measured by the IDMS 11.2.2 sample sphere implementation.
³ AI Picture Pro will work with any copyright-protected content on OTT services. The picture quality of upscaled content varies depending on the source resolution.
⁴ The design, availability and features of the AI Magic Remote may vary by region and supported language, even for the same model. Some features may require an internet connection. The AI Voice recognition feature is only available in countries that support NLP in their native language.
⁵ Depending on the region and network connection, reduced or limited content may be displayed. The Voice ID feature is available on OLED, QNED, NanoCell and UHD TVs released from 2024. It only works with apps that support the Voice ID account. Voice control is only available in supported languages and countries.
⁶ The AI Search feature is available on OLED, QNED, NanoCell and UHD TVs released from 2024. The US and Korea use the LLM model. An internet connection is required.
⁷ An internet connection is required. The AI Chatbot feature is only available in countries that support NLP in their native language. The AI Chatbot can be linked to customer service.
⁸ Supported menus and apps may vary by country. The menus shown may differ at release. Keyword recommendations vary by app and time of day.
⁹ The webOS Re:New Programme applies to 2025 OLED/QNED/NanoCell/UHD TVs. The webOS Re:New programme supports a total of four upgrades over five years, with the pre-installed version of webOS being the threshold, and the upgrade schedule varies from the end of the month to the beginning of the year. Updates and schedules for some features, apps and services may vary by model and region. Upgrades are available for 2022 OLED and 2023 UHD and higher models.
¹⁰ Available content may vary by country. Content provided is subject to change.
¹¹ The feature works if you are logged into your Google Photos account and have at least 10 photos in the app.
¹² Access to Google Calendar requires a Google Account.
¹³ Brightness sensors may vary by model. Motion sensors are only available on M5 and G5 models.
¹⁴ Must be activated in the sound mode menu. Sound may vary depending on the listening environment.
¹⁵ Bezel size varies by series and size. 97/83/77/65/55″ OLED G5 with One Wall Design. 48″ OLED G5 has an ultra-slim design. A small gap may exist between the TV and the wall depending on the installation environment. Installation requirements vary. See installation guide for details.
¹⁶ Picture and sound settings are the same on both screens. Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Support for AirPlay 2, HomeKit, and Google Cast may vary by region and language.
¹⁷ Game Portal support may vary by country. Support for cloud gaming services and games within the Game Portal may vary by country. Some gaming services may require a subscription and a gamepad. A separate subscription is required. Offers may vary depending on the subscription plan. Only available on LG OLED M5, G5, and C5 (including C5E, C5Z, CS5) and QNED9M models. The 83/77/65/55″ OLED G5 model only works with games or PC inputs that support 144Hz. And on Dolby Vision inputs, it operates at up to 144Hz. The 97″ model supports 120Hz and the 48″ model supports 144Hz. HGiG is a voluntary association of companies from the gaming and TV display industries whose aim is to set parameters and principles to improve customers' gaming experience in HDR. HGiG support may vary by country. The 48″ OLED G5 is only ClearMR 9000 certified. ClearMR is a VESA certification programme that evaluates display performance in terms of motion blur. LG OLED displays have received Intertek certification for 0.1ms response time (grey-to-grey) and qualified gaming performance.
¹⁸ Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. Ambient FILMMAKER MODE with Dolby Vision is supported. Ambient FILMMAKER mode will automatically launch on AppleTV+ and in the Amazon Prime video app.
¹⁹ LG supports “Matter” standard Wi-Fi devices. Supported “Matter” services and features may vary depending on the connected devices. The initial connection of ThinQ and Matter devices should be done through the ThinQ mobile app. Use of the hands-free voice feature without a remote control is only possible with the alpha 9 AI and alpha 11 AI processors. May vary by product and region.
²⁰ LG Soundbar can be purchased separately. Sound mode control may vary by model. Please note that the service may not be available at the time of purchase. An internet connection is required for updates. Compatible TV models may vary by region and country. Use of the LG TV remote is limited to certain functions only.
²¹ The design, availability and features of the AI Magic Remote may vary by region and supported language, even for the same model. Some features may require an internet connection. The AI Voice Recognition feature is only available in countries that support NLP in their native language.
Specifications
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LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000
Specifications can be changed without notice. Images are for illustrative purposes only.
