77" LG OLED77CX3LA

SELF-LIT LG OLED TV

The Power of SELF-LIT Pixels

LG OLED TVs are unique thanks to their SELF-LIT technology featuring more than 100 million self-illuminating subpixels that work independently and bring every single detail to life. You can look forward to an exhilarating televisual experience with perfect blacks, richer colours and infinite contrast on the 77" LG OLED77CX3LA.

Introducing the Revolutionary Alpha 9 Gen3 AI Processor 4K

The intelligent third-generation Alpha 9 AI processor 4K uses deep learning algorithms to analyse and enhance content on the screen. All adjustments are automatically optimised to produce the best possible sound and picture quality so that watching TV is always an unforgettable experience.

The Amazing Development of Television Technology

With ThinQ AI technology, you can transform your television into a central hub. LG ThinQ allows you to enter commands and control your smart devices without the need for a remote control. The LG OLED77CX3LA supports Apple TV, Netflix and LG Channels, which means that you have all your favourite content from series to sports broadcasts in one easily accessible place. 

The Big Match Deserves Your Full Attention

The LG OLED77CX3LA is packed with great features to make it the ideal partner for watching sport. If you don't have the chance to watch the game, you will appreciate the Sports Alert feature keeps you up-to-date with news and scores before, during and after a match. You won't have to worry about what's happening in the big game—even if you're watching a different channel. OLED Motion Pro takes care of image rendering by eliminating motion blur, so you can  perfectly see the movement of each player. If you want to experience a truly authentic three-dimensional stadium experience, you can connect up to two Bluetooth Surround Ready speakersand be transported right into the middle of the action.

LG TVs Looks After  Your Eyes

LG OLED TVs come with a certified Eye Comfort Display that ensures your eyes are being looked after even when binge-watching an entire series. LG OLED TVs emit only 29% of blue light, which is much less than the 50% standard for eye comfort.