


The Samsung smart TV is powered by the NQ4 AI Gen2 processor, which uses up to 20 neural networks to intelligently optimise both image and sound. The result is a smoother, more detailed picture when watching films, series, sports broadcasts and playing games. ¹ ² What’s more, the Real Depth Enhancer function optimises the contrast of objects in the foreground and enhances the spatial effect of the image.

The QE77S85H features AI Football Mode,³ which makes every detail of a sports broadcast stand out. The mode automatically adjusts the picture and sound for more vibrant colours, more dynamic contrast and a clearer commentary without loss of detail.

If you're distracted by a loud crowd when watching a sports match, AI sound settings³ can separate up to three audio tracks—voice, music and sound effects. You can then adjust the individual levels to suit your current needs. The TV can be easily set up using the remote control or voice commands.

The Samsung QE77S85H smart TV lets you watch your favourite content in 4K resolution thanks to OLED HDR technology. ⁴ Its main advantages include high brightness, realistic colours and precise contrast. Whether you're watching a film or playing a game, the self-illuminating pixels of the OLED panel ensure balanced contrast and accurate image rendering.

4K AI Upscaling⁶ uses the NQ4 AI Gen2 processor and 20 neural networks to enhance your viewing content to 4K resolution, while maintaining a smooth and perfectly sharp image. ⁵ In addition, the Samsung TV has received PANTONE certification⁷ and can display up to 2,140 colours and 110 skin tones.

If you're a passionate gamer, the TV offers a refresh rate of up to 120Hz. In conjunction with NVIDIA G-SYNC⁹ and AMD FreeSync Premium¹⁰, it contributes to a smoother, tear-free picture even in dynamic gaming scenes. ⁸

In addition to its impressive picture and AI features, the Samsung OLED TV also offers high-quality sound. Key benefits include:

The QE77S85H with Samsung One UI Tizen lets you watch thousands of films and series¹⁵ on Oneplay, Netflix or Disney+, or play games via cloud services. The integrated SmartThings hub¹⁶ ¹⁷ allows you to control a compatible smart home. The TV also includes seven years of update support for long-term system security. ¹⁸

The operation of the smart TV is protected by the regularly updated Samsung Knox¹⁹ platform, which secures personal data and connected IoT devices against unauthorised access. ²⁰

The Contour Design relies on the clean lines and minimalist workmanship of the Samsung QE77S85H TV. The subtle lines and slim profile look elegant and naturally complement a modern interior.

Design your own smart home²¹ with the SmartThings app²² on the 77" Samsung QE77S85H TV. Compatible devices²³ can be easily added and controlled directly on the screen. ²⁴ Power management²⁵ is also available—AI Energy Saving Mode²⁶ analyses the content being played and the ambient light level, and automatically adjusts the brightness for more energy-efficient operation. ²⁷

The package includes a SolarCell Remote,²⁸ which is equipped with a solar panel on the back. ²⁹ This allows it to be recharged by light without the need for frequent battery changes. ³⁰ The comfort of using the Samsung QE77S85H TV is also enhanced by the integrated microphone and voice control support.

* Images are for illustrative purposes only.
¹ The viewing experience may vary depending on the type of content and format.
² The 4K upscaling does not apply to PC connections and Game Mode.
³ Feature availability and performance may vary depending on the content viewed and applications used.
⁴ The HDR brightness range is based on internal testing standards and may vary depending on viewing conditions or technical specifications.
⁵ The viewing experience may vary depending on the individual formats and content types.
⁶ The Upscaling feature may not apply to PC connection and Game Mode.
⁷ PANTONE verification received based on HDR image.
⁸ Viewing experience may vary depending on the type of content and graphics processor, as well as network connection speed and ping values when gaming on the cloud.
⁹ Compatibility with NVIDIA G-SYNC technology requires a connection to a compatible NVIDIA graphics card and may require VRR to be enabled in both the TV settings and the graphics card driver. Performance may vary depending on system configuration.
¹⁰ AMD FreeSync™ technology requires a FreeSync compatible AMD graphics card or APU.
¹¹ Viewing experience may vary depending on content and ambient environment.
¹² Check the soundbar product specifications for Q-Symphony compatibility.
¹³ Soundbar sold separately.
¹⁴ The location and number of speakers may vary by model.
¹⁵ Content and services may vary by region and are subject to change without prior notice.
¹⁶ You must agree to the Smart Hub Terms and Conditions and Privacy Policy before use.
¹⁷ Some content and services require registration and subscription. Requires a Samsung account. Tizen OS updates will be supported for up to 7 years from 2026 for products launched in 2026.
¹⁸ Please note that the update does not apply to hardware related performance, features or durability.
¹⁹ Samsung Knox security is available on Samsung TVs with Tizen® OS launched since 2015.
²⁰ The latest software update needs to be downloaded.
²¹ Available technologies, functions and features may vary by country, service provider, network environment or product and are subject to change without notice.
²² Requires Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung user account.
²³ Connected devices are sold separately.
²⁴ The user interface is subject to change without prior notice.
²⁵ For products supplied in Eco mode, some AI Energy Mode features are enabled by default, so when AI Energy Mode is enabled, the savings may be less pronounced than when it is enabled from standard mode.
²⁶ AI Energy Saving Mode does not work in Game Mode.
²⁷ Power consumption may vary depending on the content displayed and the ambient brightness level.
²⁸ The appearance and button layout of the SolarCell Remote may vary by region and model. Support for button features may be discontinued at any time without prior notice.
²⁹ To charge the remote control with solar power, place it with the solar panel facing up. Place it in the living room with the lights on, or place it near a window where it will be exposed to natural sunlight.
³⁰ If the remote control battery is low, you can charge it with a USB-C cable. To check the remaining battery level of the remote control, refer to the TV menu (Settings > General & Privacy > Power & Energy Saving > Remote Battery Status). The image is simulated for illustrative purposes. The design and specifications, which do not affect product performance, are subject to change without prior notice. The user interface, content and services may vary by region and are subject to change without prior notice.
Samsung Electronics Czech and Slovak, s.r.o., V parku 2323/14, Chodov, 148 00 Praha 4, 800 726 786, [email protected]
Creating a better world – the immodest vision which has driven Samsung since its inception in 1938. The courage to invest in the development of new technologies is typical for the company, as evidenced by a series of visionary solutions. Currently, Samsung is the largest group of companies in South Korea and the third largest worldwide conglomerate by revenue.
Samsung consumers associate the brand with high-quality consumer electronics. It is known for its Galaxy series, one of the best and most sought after mobile phones in its class. One must also mention Samsung TVs, where the company has long been at the cutting edge in technology and quality. The competence of the company is much broader. It is active in machinery and heavy industry, chemicals, construction, retail, and financial services.
Specifications can be changed without notice. Images are for illustrative purposes only.