98" TCL 98C7K

Key Features of the Google TV TCL 98C7K

QLED Panel for Colour Perfection

This TCL Smart TV uses advanced Quantum Dot technology, which reveals more than 1,000,000,000 shades of vibrant and precise colours. Immerse yourself in a kaleidoscope of colours where every shade comes to life with unparalleled brightness and depth.

Accurate Colours and Precise Details in 4K HDR PREMIUM

The TCL 98C7K Smart Google TV offers 4K HDR PREMIUM 3000 combined with Quantum Dot technology for a superior High Dynamic Range (HDR) experience, delivering accurate colours and the finest details.

The TCL Smart TV's CrystGlow HVA panel Captures Every Detail

Innovation with high contrast and low light reflection. Advanced liquid crystal technology, enhanced with special nanomaterials, precisely controls light for stunning contrast and vivid images. The nanoscopic anti-reflective layer minimises reflections on the TCL 98C7K TV screen, so you'll see every detail with exceptional clarity.

The 98C7K TV uses TCL's All-domain Halo Control Technology

TCL's All-domain Halo Control technology covers the entire path from light generation to image display, integrating highly efficient light-emitting chips and proprietary lens technology, combined with Micro-OD, light and shadow control algorithms, and cutting-edge HVA panel technology. Thanks to precise light control, it effectively solves the “halo” effect problem and provides a premium viewing experience. The powerful chip in the TCL TV ensures improved brightness and energy efficiency, as well as faithful rendering of light and dark scenes with maximum clarity. The Dynamic Lighting Bionic Algorithm, combined with human perceptual characteristics and image pixel information, optimises lighting details for SDR and HDR signals, significantly improving the detail and contrast of light and dark scenes. Bidirectional 23-bit technology allows for precise brightness adjustment of the Mini LED backlight, resulting in more vibrant and stunning visuals. Transient response prevents dark shadows, bright spots, and trails caused by backlight delay during fast image movements.

TCL TV with a Cutting-Edge Processor for a Clear Picture

The AiPQ Pro processor, developed by TCL, includes a range of unique algorithms for tuning image quality. This chip has excellent intelligent sensing capabilities and can make picture quality adjustments at the individual pixel level, providing a superior viewing experience. Ai-Clarity recognises the image in detail and performs low-resolution upscaling and precise noise reduction. Ai-Colour perceives the image similarly to human eyes and optimises colours in terms of volume, saturation, and contrast. Ai-HDR makes your TCL TV intelligent in decoding various HDR formats. As a result, you see the picture exactly as its creator intended. Ai-Contrast dynamically optimises the contrast ratio to adapt to different visual scenarios, including dark and bright scenes with lots of detail. Ai-Motion sensitively detects fast-moving objects, analyses their size and position in the image, and restores smooth, sharp motion.

The TCL 98C7K Offers a 144Hz Native Display for First-Class, Blur-Free Motion

The TCL 98C7K Smart TV can display images at up to 144 frames per second, which is significantly more than traditional models with a 50/60Hz frequency. The result is exceptionally smooth visual effects. Thanks to the native 144Hz refresh rate, you can enjoy fast-paced sports and action films without any flickering or tearing – just perfectly smooth motion without distracting imperfections.

Stunning HDR, Whatever the Source

There are many ways to get the best HDR picture quality on your TV: HDR10, HDR HLG, HDR10+, HDR DOLBY VISION and DOLBY VISION IQ.
This Smart TV supports them all! The TCL 98C7K TV is also IMAX Enhanced certified and supports Filmmaker Mode, which offers an authentic cinematic experience. This mode turns off all additional image processing, so you watch the film or series exactly as the director intended.

Play Like a Pro with Game Master

For gamers, a responsive TCL TV is just as important as a smooth, sharp picture. Thanks to HDMI 2.1, ALLM, 144Hz VRR and 120Hz VRR support, an enhanced Game bar, FreeSync Premium Pro, and the 288Hz Game Accelerator, you'll automatically experience the smoothest action, lowest latency, and best picture settings for gaming. 288Hz Game Accelerator: TCL's latest DLG (Dual Line Gate) technology brings a higher refresh rate and enhanced gaming response for PC gaming (288Hz Game Accelerator in FHD resolution).

Audio by Bang & Olufsen

Enjoy the perfect audio experience thanks to speakers fine-tuned by the renowned company Bang & Olufsen. The Audio by Bang & Olufsen label guarantees that the sound coming from the TCL 98C7K TV has been tuned, tested, and perfected.

The TCL 98C7K Uses the Popular Google TV Platform

Discover new films and series from across your subscriptions and available content. Personalised recommendations, based on what you watch and what interests you, help you easily find your next favourite title.

With TCL, Your Voice Will Be Heard

Google TV's voice control provides complete flexibility. Without getting up from your chair, you can select content, launch apps, turn on the TV, switch inputs, search for films, and much more. It's simple, user-friendly, and incredibly convenient.

Easily Display Content from Smart Devices on the Large TCL TV

Now you can enjoy your favourite shows on the much larger TCL C7K TV screen, all without any cables. Google Cast is a feature that lets you stream your favourite music from your phone, tablet, or laptop directly to your speakers. Easily control your speakers using the apps you already know and love. With the TCL TV 98C7K, you can easily share content from your home devices to the big screen, enjoy online content from any Google Chromecast compatible device, and mirror anything from the Apple ecosystem. The Smart TV has integrated AirPlay 2 and Google Cast technology.

The TCL 98C7K Offers Multiple Eye Care Technologies for Vision Protection

Thanks to a range of eye care technologies, such as blue light reduction, natural light optimisation, Flicker-free, and more, the TCL 98C7K model constantly protects your eyesight. All you have to do is enjoy your films and games. The technologies used include Flicker-free, Natural Light, Low Blue Light, and Motion Compensation.

Frameless, Ultra-Slim Metal Design

This ultra-slim design uses real metal, making it not only an elegant piece of craftsmanship but also a durable feature that will blend perfectly into your interior. The TCL C7K series also comes with a height-adjustable stand. A timeless design that elevates your style while blending seamlessly with your living space.

The TCL 98C7K Smart TV Supports Multisound

The TV can play audio from both its speakers and wireless headphones simultaneously. The advantage of this solution is that the sound from the TCL 98C7K TV can be set individually for the speakers and wireless headphones.