
Hugo Boss BOSS Alive Eau de Parfum is a celebration of female strength, determination, and passion. Its woody, fruity composition is imbued with positive energy that will accompany you every day, reminding you to live your life to the fullest.
Basic information


The fragrance was designed by women, for women. This gives it a distinctive and inspiring story that resonates with every modern woman who isn't afraid to be herself. The connection to the iconic men's fragrance, BOSS Bottled, is evident in some of the ingredients, creating a unique bridge between the worlds of masculine and feminine elegance, making the BOSS Alive fragrance even more irresistible.
The first scent of Hugo Boss BOSS Alive Eau de Parfum will instantly fill you with vibrant energy and a positive charge. The fruity opening combines fresh apple, juicy blackcurrant, and delicious plum, which are gently spiced with a touch of cinnamon, creating a playful and sensual composition. The fragrance gradually develops into sweet notes of vanilla, which add feminine softness and elegance. The entire experience is crowned by woody accords, where velvety cedar stands out, leaving a gently sweet yet long-lasting finish that will stay with you throughout the day.
Not just the Hugo Boss BOSS Alive fragrance itself, but also its design mirrors the strength and elegance of the modern woman. The bottle, designed by renowned jeweller Amelie Riech, embodies timeless femininity and refined elegance. The delicate pink hue of the fragrance stands out through the transparent glass bottle, which is framed by a gold band reminiscent of a precious piece of jewellery. The unique design perfectly matches the essence of the fragrance, which is a celebration of female success and inner strength. The key question the fragrance carries, “What makes you feel alive?”, reflects the message that a woman's true success lies in what fulfils her and awakens her passion for life.

Today, HUGO BOSS is a name that brings to mind a modern lifestyle, top quality, and self-confidence. The HUGO BOSS brand dates back to 1923 and still maintains its refined and elegant design. In addition to perfumes, HUGO BOSS offers a wide range of products, including cosmetics, jewellery, and fashion. The dazzling HUGO BOSS fragrances are loved by both men and women. The iconic Eaux de Toilette and Eaux de Parfum are designed for bold and independent individuals. They will enhance your uniqueness, free spirit, and sensuality. HUGO BOSS will always give you positive energy, a sense of security, and inner beauty. You can always rely on the HUGO BOSS brand. It will scent your life.
Packaging may differ from the image due to possible updates by the manufacturer.
Hugo Boss AG, Holy-Allee 3, 72555 Metzingen, Německo, +49712394-80259, group.hugoboss.com/en/contact
Specifications can be changed without notice. Images are for illustrative purposes only.