Fujifilm X-A10 + 16-50mm f/3.5-5.6

This new addition to the X Series has an APS-C sensor and colour reproduction technology that has been improving for over 80 years. Fujifilm's technology has been particularly renowned for capturing the tone of human skin, blue skies and natural landscapes. It produces high-quality portraits and panoramas. Together with a hinged display, you can take impressive selfie images from all possible angles.

Key features of the Fujifilm X-A10 digital camera + 16-50mm

• Retro design and easy to handle
• Excellent image quality (APS-C sensor)
• Adjustable LCD for self portrait photography
• Advanced portrait features (beautiful skin tones with Portrait Enhance)
• Perfectly smooth bokeh portraits and macro frames
• Shutter speed: 1/32 000 sec
• Full HD recording (1920 x 1080 30p)
• Creative filter set, movie simulation, panorama and time lapse
• WiFi for taking pictures remotely using a smartphone or tablet

Versatile display and a precision lens

Just flip the display and you're ready. When taking a self-portrait, you can take photos by pressing the vertical command dial found directly below your index finger to minimise camera shake. The Self Timer function offers Smile Detection, that takes photos automatically when the subject smiles, Buddy Timer which shoots when two people come close together, and Group Timer mode that automatically shoots when a specified number of people come into the frame. The wide-angle end of the XC16-50mm II kit lens provides a minimum working distance of approx. 7cm from the lens surface. The Auto Macro function automatically switches the camera to the Macro mode for quick focusing. The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. Natural colours and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Enjoy the great effects and ergonomics of the Fuji X-A10 + 16-50mm camera

The Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new "Fisheye" and "Cross Screen" as well as Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour. It also offers six movie simulation modes. The movies are decorated with vibrant tones and vibrant colours of Velvia (vivid), soft ASTIA tones, the credible PROVIA colours or you can select the documentary style of Classic Chrome. You also have the option of Monochrome and Sepia. The grip is shaped to accommodate both normal shooting and self-portraits alike. The final shape, based on an ergonomic design, was decided through prototype testing involving hundreds of photographers. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.