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The Samsung Smart TV is powered by the NQ4 AI Gen3 processor, which uses up to 128 neural networks to generate content in detailed 4K resolution. ¹ ² The powerful NQ4 AI Gen3 processor ensures a sharp and smooth picture. The Real Depth Enhancer feature also optimises the contrast of objects in the foreground and enhances the spatial effect of the image.

The QE77S90H features AI Football Mode,³ which makes every detail of a sports broadcast stand out. The mode automatically adjusts both the picture and sound for more vivid colours, more dynamic contrast and clearer commentary without loss of detail.

If you're distracted by a loud crowd while watching a sports match, the AI sound settings³ can separate up to three audio tracks – voice, music and sound effects. You can then adjust the individual levels to suit your current needs. The TV's settings can be conveniently adjusted using the remote control or voice commands.

The Samsung QE77S90H Smart TV lets you watch your favourite content in the best available resolution thanks to OLED HDR+ technology. ³⁴ ³⁵ The processor analyses individual scenes and adjusts the screen brightness to bring out even the finest details. Whether you're watching a film or playing a game, the self-illuminating pixels of the OLED panel ensure balanced contrast, high brightness and accurate picture reproduction. What's more, the matte screen technology⁵ reduces glare and contributes to a more comfortable viewing experience for dark scenes. ⁴

Thanks to the powerful AI processor, motion fluency is improved and image details are enhanced. The result is a sharper display of fast action scenes, sports broadcasts and subtitles.

Thanks to 4K AI Upscaling technology,⁷ ⁸ you can enjoy a high-quality picture. The technology is particularly adept at converting and optimising older content to 4K resolution. It also reduces noise, increases sharpness and refines the rendering of dark scenes for a more comfortable viewing experience. The AI also utilises a processor that helps to smooth and sharpen fast-moving objects and text, which you'll appreciate when watching sports, for example. In addition, the Samsung TV is PANTONE certified⁶ ⁹ and can display up to 2,140 colours and 110 skin tones.

If you're an avid gamer, the TV offers a refresh rate of up to 165Hz¹⁰, which, in conjunction with NVIDIA G-SYNC¹¹ and AMD FreeSync Premium Pro¹², creates the ideal combination for smooth gaming without screen tearing and lag. The result is a fast response and a fluid gaming experience even in dynamic scenes.

In addition to its impressive picture and AI features, the Samsung OLED TV also offers high-quality sound. Key features include:

The QE77S90H with Samsung One UI Tizen lets you watch thousands of films and series¹⁷ on Oneplay, Netflix or Disney+, or play games via cloud services. The integrated¹⁸ SmartThings¹⁹ hub allows you to control a compatible smart home. The TV also includes a seven-year update support for long-term system security. ²⁰

The operation of the smart TV is protected by the regularly updated Samsung Knox²¹ platform, which secures personal data and connected IoT devices against unauthorised access. ²²

The Samsung QE77S90H Smart TV impresses with its minimalist OLED design and a thin bezel that gives it an elegant look. The design²³ with an emphasis on functionality and an exceptionally thin profile allows the TV to fit naturally into a modern interior.

Design your own smart home²⁴ with the SmartThings²⁵ app on the 77" Samsung QE77S90H TV. Compatible devices²⁶ can be easily added and controlled directly on the screen. ²⁷ Energy management²⁸ is also available – AI Energy Mode²⁹ analyses the content being played and the ambient light level, and automatically adjusts the brightness for more energy-efficient operation. ³⁰

Included in the package is a SolarCell remote control,³¹ which is equipped with a solar panel on the back. ³² This allows it to be charged by light without the need for frequent battery changes. ³³ The convenience of using the Samsung QE77S90H TV is also enhanced by the integrated microphone and voice control support.

* Images are for illustrative purposes only.
¹ Viewing experience may vary depending on content type and format.
² Upscaling to 4K resolution does not apply to PC connection and Game Mode.
³ Feature availability and performance may vary depending on the content viewed and applications used.
⁴ “Real Black” performance verified by VDE. The certificate is issued under the following conditions: black level ≤ 0.005 nits in a dark room, grey scale resolution (AVG ΔE2000) ≤ 5 at up to 500 lux, gloss ≤ 15 GU.
⁵ Glare-free matte screen performance verified by UL Solutions based on Unified Glare Rating (UGR) evaluation. Verification issued if: reflection glare UGR ≤ 10, disability glare UGR ≤ 22, and discomfort glare UGR ≤ 34. Results are based on tests conducted under indoor light.
⁶ “PANTONE Validated” certificate confirms the accurate display of 2,140 PANTONE colours and 110 skin tones.
⁷ Viewing experience may vary depending on individual formats and content types.
⁸ Upscaling may not apply to PC connection and Game Mode.
⁹ Image quality may vary depending on the quality of the original content.
¹⁰ Viewing experience may vary depending on the content type and graphics processor, as well as network connection speed and ping values when cloud gaming.
¹¹ NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV settings and the graphics card driver. Performance may vary depending on system configuration.
¹² AMD FreeSync™ technology requires a FreeSync compatible AMD graphics card or APU.
¹³ Viewing experience may vary depending on the content and surrounding environment.
¹⁴ Check the soundbar's product specifications for Q-Symphony compatibility.
¹⁵ Soundbar sold separately.
¹⁶ The placement and number of speakers may vary by model.
¹⁷ Content and services may vary by region and are subject to change without prior notice.
¹⁸ You must agree to the Smart Hub Terms and Conditions and Privacy Policy before use.
¹⁹ Some content and services require registration and a subscription. Requires a Samsung account. Tizen OS updates will be supported for up to 7 years from 2026 for products launched in 2026.
²⁰ Please note that the update does not apply to hardware-related performance, features or durability.
²¹ Samsung Knox security is available on Samsung TVs with Tizen® OS launched since 2015.
²² The latest software update is required.
²³ Design elements, including the stand design, may vary depending on the screen size.
²⁴ Available technologies, functions and features may vary by country, service provider, network environment or product and are subject to change without prior notice.
²⁵ Requires a Wi-Fi, Bluetooth or other wireless network connection and logging into a Samsung user account.
²⁶ Connected devices are sold separately.
²⁷ The user interface is subject to change without prior notice.
²⁸ For products supplied in Eco mode, some AI Energy Mode features are active by default, so when AI Energy Mode is enabled, the savings may be less pronounced than when it is enabled from Standard mode.
²⁹ AI Energy Mode does not work in Game Mode.
³⁰ Power consumption may vary depending on the content displayed and the ambient brightness level.
³¹ The appearance and layout of the SolarCell Remote's buttons may vary by region and model. Button feature support may be discontinued at any time without prior notice.
³² To charge the remote with solar power, place it with the solar panel facing up. Place it in your living room with the lights on, or place it near a window where it will be exposed to natural sunlight.
³³ If the remote control's battery is low, you can charge it with a USB-C cable. To check the remaining battery level of the remote control, refer to the TV menu (Settings > General & Privacy > Power and Energy Saving > Available Remote Battery). The image is simulated for illustrative purposes. Appearance and design specifications that do not affect product performance are subject to change without notice. The user interface, content and services may vary by region and are subject to change without prior notice.
³⁴ For S90H 48/42 inch model: OLED HDR
³⁵ HDR brightness range is based on internal testing standards and may vary depending on viewing conditions or technical specifications.
Samsung Electronics Czech and Slovak, s.r.o., V parku 2323/14, Chodov, 148 00 Praha 4, 800 726 786, [email protected]
Creating a better world – the immodest vision which has driven Samsung since its inception in 1938. The courage to invest in the development of new technologies is typical for the company, as evidenced by a series of visionary solutions. Currently, Samsung is the largest group of companies in South Korea and the third largest worldwide conglomerate by revenue.
Samsung consumers associate the brand with high-quality consumer electronics. It is known for its Galaxy series, one of the best and most sought after mobile phones in its class. One must also mention Samsung TVs, where the company has long been at the cutting edge in technology and quality. The competence of the company is much broader. It is active in machinery and heavy industry, chemicals, construction, retail, and financial services.
Specifications can be changed without notice. Images are for illustrative purposes only.