Get ready to capture world-class images with a 36.4MP Full Frame sensor. Explore the faster image processing, optimised control of the lens drive and the enhanced OLED (XGA) Tru-Finder™ accompanied by an array of innovative features.
With a 36.4MP 35mm full-frame sensor packed into a body half the weight of leading DSLRs, not to mention the series of advanced features such as Sony’s latest BIONZ X processor, optical low-pass filter and the OLED (XGA) Tru-Finder™, the palm-sized Alpha 7R represents a new standard for photographers seeking the ultimate creative tool. Enjoy the 100% frame coverage, stunning resolution, high contrast, beautiful bokeh and improved image processing, resulting in more natural details, more realistic images, richer tonal gradations, and lower noise – whether shooting still images or movies The standard ISO sensitivity range of 100-25600 also provides rich saturation in bright light and clear, low-noise images in low-light situations.
Even the smallest details matter. Enhanced detail reproduction plus diffraction-reducing technology create more natural outlines and reduce blur from light points. The full-frame Exmor® CMOS image sensor captures high-resolution, low-noise images with rich tonal gradation, low-light sensitivity, and an incredible new level of realism. In addition, the sensor includes a new gapless lens design that fills the space between neighbouring pixels to significantly increase light collecting efficiency and realise high corner-to-corner image quality.
The tiltable 3.0" Xtra Fine LCD Display offers a 1,229K-dot resolution and makes it easy to photograph from low or high angles, swinging up 90°. The possibilities are endless. No more compromises.
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.
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