v příslušenství nevidím optický hledáček - je součástí balení - nebo bych ho musel shánět jinde
The legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.


CMOS Exmor R body
Display diagonal 3"
Focal distance: | min. 24mm, max. 720mm | |
Aperture: | min. f3.5, max f6.4 | |
Display diagonal: | 3" | |
Sensor size: | 1/2.3" (7.7mm) |
Maximum ISO: | 1280 | |
Maximum Video Resolution: | Full HD (1920 × 1080) | |
Battery life: | 390 shots |

Choose the right camera style

Take a better look at the world. The Sony Cybershot is the world's smallest digital camera which has a 30x optical zoom lens developed by Sony, the legendary ZEISS optics, a clear retractable OLED Tru-Finder, and many other features to extend its full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.

The legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.

A back-illuminated Exmor R® CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.

The BIONZ X image processor reproduces more realistic details and colours in pictures with less noise and diffraction.

Intelligent Active Mode with 5-axis stabilisation and advanced frame analysis neutralises camera shake while recording video and minimises the blurring that is often the result of handheld shooting.



Add effects to soften and brighten your skin and lighten your eyes.

Use a smartphone to control exposure and shutter release and to receive photos.

After powering off, the camera automatically transfers photos to your mobile device.

An optional accessory kit containing a soft body case, lens jacket and shoulder strap (the LCJ-HWA case is available in three colours) maintains the camera's style. The body case does not need to be taken off during shooting.


Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.