Nákupy cez mobilné telefóny progresívne rastú

AktuálneNapísali o násNákupy cez mobilné telefóny progresívne rastú

Nakupovanie v internetových obchodoch cez mobilné telefóny prudko rastie. Kým v roku 2011 predstavoval jeho podiel na celkovom počte online nákupov v niektorých e-shopoch len jedno percento, dnes u nich dosahuje takmer 10 %.

„Z mobilného telefónu navštevuje náš internetový obchod približne 15 % spotrebiteľov, pričom nákup cez mobil zrealizuje 8 %, teda vyše polovička z nich," hovorí Šárka Jakoubková, PR manažérka internetového obchodu s elektronikou a s počítačmi Alza.sk a dodáva, že do roku 2015 môže podiel nákupov cez mobil na ich celkovom počte vyskočiť až na 25 %.

Cez mobily nakupujú Slováci najmä lacnejšie položky, v prípade Alza.sk hlavne príslušenstvo k počítačom a k čiernej elektronike. Drahšie a luxusnejšie tovary cez telefón skôr vyhľadávajú a porovnávajú, objednávajú ich však až cez stolový počítač, alebo laptop. „Dôvodmi sú okrem iného väčšia istota na veľkom displeji a mechanickej klávesnici, vyšší komfort pri zadávaní rôznych online platieb, kedy nie je vhodné platby prevádzať na verejnom internete kvôli ochrane citlivých informacií," dodáva Jakoubková.

Výraznejšiemu rozmachu nakupovania cez mobilný telefón by mali v budúcnosti pomôcť najmä ďalšie investície internetových obchodov do špeciálnych aplikácií, či preddefinovaných objednávok, ktoré proces nákupu prispôsobia mobilným zariadeniam a tak zjednodušia.

Čítať celý článok: www.nextfuture.sk

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