Dobrý den, mám dotaz k ceně A7 IV, zda je konečná nebo daná jako finální? Prohlížel jsem si zahraniční servery a pohybuje se tělo v ceně 2398 dolarů, což je cena cca 55 tisíc korun. Proto mám dotaz zda je u nás pro náš trh tato uvedená cena konečná? Pokud dojde po dodání ke změně jak se projeví případná platba nyní?. Děkuji
Sony Alpha A7 IV + FE 28-70 mm F3.5-5.6 OSS II

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Sony Alpha A7 IV + FE 28-70 mm F3.5-5.6 OSS II
Sony Alpha A7 IV Digital Camera
The new camera for a new generation of creators
The Sony Alpha 7 IV is a brand-new hybrid camera for capturing high-quality photos, smooth videos and live streaming. Its design and features will be appreciated even by demanding content creators. The Sony Alpha 7 IV digital camera will turn your vision into reality. A 33-megapixel CMOS image sensor and BIONZ XR processor allow you to capture beautiful images and videos full of detail and colour. The improved autofocus with several modes can capture perfectly sharp shots even in fast-paced scenes. The resulting images achieve lower noise levels across the entire ISO 100–51,200 sensitivity range. Thanks to a host of new features, simple and intuitive controls and enhanced data encryption, you'll get the best out of your photos, videos and streams.

Key Features of the Sony Alpha A7 IV Digital Camera
- Full-frame 33Mpx CMOS sensor
- Powerful BIONZ XR image processor
- 5-axis optical image stabilisation with up to 5.5 EV efficiency
- Hybrid autofocus covering approximately 94% of the image area
- AI-based eye tracking for people, animals and birds
- Continuous shooting at up to 10fps
- 4K video recording with 10-bit depth and 4:2:2 sampling
- Support for professional All-Intra codec up to 600Mbps
- 4K/Full HD USB streaming without software installation
- Tilting touch LCD and 3.68 million-dot OLED viewfinder
- Dual-band 2.4GHz and 5GHz WiFi for fast data transfer

New 33MP CMOS Sensor
The interplay of a high-precision optical stabilisation unit and a gyroscopic sensor, along with image stabilisation algorithms, achieves up to a 5.5-step shutter speed compensation to maximise the performance of the Sony Alpha 7 IV camera's 33MP image sensor.

Powerful BIONZ XR Processor
Thanks to the latest image processor, the Sony Alpha 7 IV camera offers improved performance and much better image quality and colour reproduction. This allows the camera to process everything much faster and enables continuous shooting.

10 Preset Modes for Immediate Use
With the Sony Alpha 7 IV, you can choose one of 10 preset modes. Once you activate it, there's no need to adjust anything else—everything will be ready for recording, shooting, or streaming.

Five-Axis Optical Image Stabilisation
High image quality, great performance and high-speed reading, all thanks to the full-frame 33-megapixel CMOS image sensor. The Sony Alpha 7 IV camera takes great photos with low noise levels and achieves accurate colour reproduction.

Hybrid Autofocus
The digital camera works with an innovative autofocus in combination with phase-detection and contrast-detection autofocus. The autofocus on the Sony Alpha 7 IV achieves higher speed, accuracy and is also more powerful. The 4D FOCUS system covers an autofocus area of approximately 94% of the image area. Thanks to the mechanical and electronic shutter, you can take over 800 shots at up to 10fps in AF/AE mode. This is thanks to the camera's buffer memory, the BIONZ XR processor and the improved write speed to the memory card.

Artificial Intelligence Provides Smart Object Tracking
The object recognition algorithm works with colour, brightness and object distance data. The Sony Alpha 7 IV can thus process spatial information in real-time. For tracking the eyes and face (of a person, bird, or animal), the camera uses artificial intelligence. All you have to do is choose your subject and the Sony Alpha 7 IV digital camera will do the rest.

Improved Eye AF
Your subject may be looking away, but the Sony Alpha 7 IV can still focus on the eyes in real-time. Another great feature is the ability to use the Touch Tracking function. Once you turn this mode on, you can start tracking the subject in the frame and start Eye AF by touching the screen.

The Sony Alpha 7 IV Features Animal and Bird Eye Detection
Photographing pets, and animals in general, is a difficult task. That's why the Sony Alpha 7 IV has a special focus mode that, when set to “Animal”, automatically recognises and tracks the animal's eyes. This makes it easy to get high-quality shots. New to the Sony Alpha 7 IV digital camera is bird eye detection by selecting the “Bird” mode. The Alpha 7 IV is so fast that it can automatically track both still and flying birds. The focus will still be so precise that even unpredictable movements will not interfere with the quality of the images or video.

A Host of Features to Capture Breathtaking Footage
Thanks to the S-Cinetone colour matrix, skin will have a beautiful tone even without additional post-production adjustments. The Sony Alpha 7 IV has Creative Look features that allow you to take advantage of the dynamic range of the S-Log gamma curve. You'll also be able to work with the practical Focus Map. This feature shows you in real-time which areas are in and out of focus.

Great Quality with 10-bit Recording
The Sony Alpha 7 IV camera can capture truly high-quality recordings with 10-bit depth and 4:2:2 sampling. Either Long GOP or All-Intra is used to encode the footage. This gives you much greater options for image grading, subsequent processing and composition.

The Camera Supports All-Intra Encoding
The Sony Alpha 7 IV uses not only Long GOP compression, but also All-Intra recording. It can encode frames at speeds of up to 600Mbps. The Sony camera thus captures fast and complex movements.

The Sony Alpha 7 IV Works with the XAVC HS16 Format
The XAVC HS16 format uses HEVC/H.265 encoding. This will not only result in excellent image quality, but at the same time the file size will be smaller, saving you valuable space.

The Sony Alpha 7 IV Has Great Image Stabilisation
The Sony Alpha 7 IV digital camera can record gyroscopic and lens data as metadata. This makes it easy to use Catalyst Browse/Prepare software to eliminate camera shake or adjust image stabilisation even after shooting.

High-Quality Sound with a Digital Interface
Thanks to the Multi Interface (MI) shoe, a direct digital audio signal can be transmitted wirelessly to achieve high-quality sound without degradation. You don't have to worry about power or batteries for your microphone.

Sony Alpha Reduces Wind Noise
Sony has developed a new signal processing technology that significantly reduces wind noise without affecting other sounds. Wind noise reduction must be set to “Auto” on the Sony Alpha 7 IV camera.

The Sony Alpha 7 IV Can Stream Live in 4K/Full HD
The Sony Alpha 7 IV hybrid camera is compatible with UVC (USB Video Class) / UAC (USB Audio Class) standards, so there is no need to install any unnecessary software. You simply connect the Sony digital camera via USB and you can start streaming without delay.

Easy Setup for Live Streaming
Using the Sony Alpha 7 IV camera will make live streaming completely simple. Once you connect the Sony Alpha 7 IV to your computer via USB, a menu of USB options will appear on the display. Select “Live Stream (USB Streaming)” and this mode will turn on instantly.

You Can Attach a Wide Range of Lenses to the Sony Alpha 7 IV
Sony offers more than 60 E-mount lenses. You'll have a wide range of focal lengths to choose from (from wide-angle to telephoto). Among them you will find top-of-the-range or special lenses for professionals.

The Sony Digital Camera Has a Soft Skin Tone Effect
Creators of various content will surely appreciate the built-in soft skin tone effect, thanks to which the Sony Alpha 7 IV digital camera creates a bright, beautiful skin appearance, softens wrinkles, and conceals imperfections and dark spots. This effect also highlights the areas around the eyes and mouth. The Sony Alpha 7 IV makes this feature available to you not only when shooting, but also when recording and streaming.

A Range of Functions in the Imaging Edge Mobile App
Set the frequency and preferred option for automatic image transfer in your app. You can set everything you need in the Imaging Edge Mobile™ mobile app. You can easily pair your phone with your Sony Alpha 7 IV camera via the Bluetooth interface.

The Sony Alpha 7 IV Excels with Dual-Band Connectivity
The commonly used 2.4GHz band is extended on the Sony Alpha 7 IV camera with the newer and faster 5GHz band (supporting IEEE 802.11a/b/g/n/ac standards). In the 5GHz band, you will enjoy much faster data transfer.

The Digital Camera Allows for Background File Transfer
You can easily transfer files to a specific FTP server over a wireless connection. The Sony Alpha 7 IV camera can also be connected to a wired network, but only via a USB-Ethernet adapter cable and the camera's USB Type-C port, or via USB and a smartphone on the same network.

Divide Your Shots for Faster and Easier Access
Need to quickly find the scenes you like? The Sony Alpha 7 IV camera has a shot divider for this purpose. A black background with a grey arrow indicates a new scene or section.

Add Markers Directly in the Sony Camera
You can assign special marks to your captured videos to mark your favourite shots or scenes in your footage. The camera's main dial on the Sony Alpha 7 IV can be used during playback to quickly navigate between individual marks.

The Sony Alpha 7 IV Offers a Range of File Selection Options
All files you want to transfer can be easily selected based on various criteria. For example, by rating, file format, protection status or shot mark. Files can be transferred manually from the Sony Alpha 7 IV camera via the custom setting button.

Easy-to-Switch Dial
The handy “Still/Movie/S&Q” switch instantly changes menus, button assignments and some settings. You'll be able to easily and quickly select your desired mode with the right settings. This will allow you to take full advantage of all the benefits of the Sony Alpha 7 IV hybrid camera.

The Sony Alpha 7 IV Offers a Clear Menu
Based on feedback from professional videographers, photographers and other users, Sony has revised the menu of the Sony Alpha 7 IV camera to make it clear so you can find and adjust everything easily.

Quad-VGA OLED Viewfinder
The Sony camera, with its 3.68 million-dot viewfinder, features a 37.3° field of view and a high eye point (23mm). The innovative viewfinder of the Sony Alpha A7 IV digital camera has approximately 1.6× more resolution than the viewfinder of its predecessor—the Alpha 7 III.

Flexible Shooting is Ensured by a Swivel Monitor
The full-frame streaming camera boasts a 1.03 million-dot LCD monitor, side-opening and a touch panel. The monitor has a 3:2 aspect ratio, which provides plenty of space to create the ideal composition for both still photos and videos.

The Sony Alpha 7 IV Camera Has Touch Controls
When taking photos or shooting video, you will certainly appreciate the ability to control the autofocus of the Sony Alpha 7 IV camera. With a simple touch of the screen, you can activate touch tracking or zoom in on the image by pinching your fingers.

Easy Access to Functions
The Sony Alpha 7 IV hybrid camera features a fully customisable rear dial. With its help, you gain quick access to set functions, such as ISO sensitivity control, Creative Look and more.
Photos Taken with the Sony Alpha A7 IV Digital Camera




FE 28–70mm F3.5–5.6 OSS II Lens
A high-performance full-frame lens for every situation
The Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) lens is a versatile solution for owners of full-frame Sony E-mount cameras. It offers the popular 28–70mm focal length range, which can handle landscapes, architecture, portraits and everyday snapshots.
Key Features of the FE 28–70mm F3.5–5.6 OSS II Lens
- Full-frame lens for Sony E-mount cameras
- Versatile 28–70mm focal length range
- F3.5–5.6 aperture
- Optical SteadyShot image stabilisation
- Aspherical optical elements to minimise distortion
- ED (Extra-low Dispersion) glass element
- Seven-blade circular aperture for a natural bokeh effect
- High contrast and faithful colour reproduction
- Lightweight and compact design
- Dust and moisture resistant
- Suitable for landscapes, portraits and everyday photography

Sharp Images Even When Shooting Handheld
A major advantage of the Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) lens is the built-in Optical SteadyShot image stabilisation, which helps to eliminate blur caused by hand shake. This allows you to take sharp photos and smooth videos without the need for a tripod. The lens design uses aspherical elements to reduce distortion and an ED (Extra-low Dispersion) glass element that contributes to high contrast, faithful colour reproduction and good resolution throughout the zoom range.

Natural Bokeh
When shooting portraits, you'll appreciate the seven-blade circular aperture that the Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) uses to achieve a soft and natural background blur. The lens also offers a dust- and moisture-resistant design, so it's ready for shooting in more challenging conditions. The combination of high-quality optics, stabilisation and a versatile zoom range makes it a practical lens for a wide range of photographic situations.


Specifications
Type and function
Sensor
Video
View-finder
Focusing
Display
Colour
Inputs and outputs
Package contents
Lens
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.

